Deskripsi pekerjaan Creative Strategist Manager PT Futuria Karya AnakBangsa
Company Description:
PT Futuria Karya AnakBangsa (FKA) is a consumer-focused company that empowers growth and innovation by developing modern lifestyle and beauty brands. We create products that respond to evolving consumer needs, with a strong focus on quality, relevance, and long-term brand value. With an emphasis on forward-thinking strategies, FKA aims to make a positive impact in the market and deliver exceptional value. The organization thrives on creativity and collaboration, empowering its team to drive meaningful change.
Role Description:
The Creative Strategist will be responsible for developing marketing campaign ideas, creative concepts, and content directions that drive brand awareness, engagement, and sales.
This role plays a key part in shaping marketing initiatives by connecting consumer insights, market trends, and creative storytelling into campaigns that can be executed across multiple platforms such as social media, KOL collaborations, and digital marketing channels.
Key Responsibilities:
Campaign & Marketing Ideation
• Develop creative marketing campaign ideas across the marketing funnel (awareness, engagement, conversion).
• Create campaign concepts for social media, KOL collaborations, and brand activations.
• Develop creative angles for both soft-selling and conversion-driven campaigns.
Content & Creative Direction
• Provide creative direction and content ideas for marketing initiatives.
• Develop hooks, storytelling, and messaging frameworks for marketing content.
• Create clear creative briefs for content creators and marketing teams.
Funnel-Based Marketing Strategy
• Design marketing ideas aligned with different stages of the customer journey:
• Top Funnel: awareness campaigns, viral concepts, trend-based content
• Middle Funnel: educational content, product storytelling, user-generated content
• Bottom Funnel: promotional campaigns, sales-driven content, product launches
Trend & Consumer Insight Analysis
• Identify emerging content trends and audience behavior.
• Translate market insights into relevant campaign ideas.
Performance Optimization
• Analyze campaign and content performance.
• Identify winning concepts and continuously optimize creative strategies.
Qualifications:
• 1–3 years of experience in creative strategy, content marketing, brand marketing, or digital marketing.
• Strong creative thinking and storytelling ability.
• Strong understanding of social media platforms (especially TikTok and Instagram).
• Ability to develop marketing ideas based on audience insight and trends.
• Good communication and collaboration skills.
Preferred Qualifications
• Experience working with consumer brands (beauty, lifestyle, or FMCG).
• Experience creating high-performing or viral content.
• Familiarity with social commerce platforms.
