Deskripsi pekerjaan Creative Strategist Lead WM Center
Responsibilities
- Lead, manage, and direct the creative marketing team, including design, content production, and visual execution (photoshoots and video)
- Define, maintain, and strengthen the company’s brand image and visual identity across all marketing channels
- Develop and execute creative marketing strategies aligned with business and growth objectives
- Collaborate with cross-functional teams to ensure creative initiatives support marketing performance and revenue targets
- Oversee the end-to-end creative process, from conceptual development to final execution
- Monitor, analyze, and evaluate campaign performance to ensure creative output contributes to measurable marketing results
- Ensure consistency, quality, and alignment of all creative assets with company standards and direction
Qualifications
- Minimum 3–5 years of experience in creative marketing, brand management, or a related leadership role
- Proven experience leading and managing creative teams
- Strong background in creative direction, branding, and content production
- Solid understanding of marketing strategy, performance metrics, and growth-driven campaigns
- Demonstrated ability to balance creative excellence with commercial and business impact
- Strong leadership, communication, and stakeholder management skills
- Experience in healthcare, lifestyle, or service-based industries is an advantage
