Deskripsi pekerjaan Creative Lead PT.Incognito Asia Agensi
Creative Manager
Role Overview
The Creative Manager is responsible for leading Incognito Asia’s creative department and ensuring the team consistently delivers high-quality, relevant, and effective creative work across multiple client accounts.
This is a hands-on leadership and client-facing position. The Creative Manager is expected to manage the creative team, communicate directly with clients and stakeholders, lead meetings and presentations in English, develop fresh creative concepts, and understand the technical execution behind the team’s work.
The Creative Manager will work closely with designers, content creators, videographers, performance marketing teams, social media teams, clients, and senior management.
Key Responsibilities
1. Creative Team Management
* Lead and manage the day-to-day activities of the creative team.
* Assign projects and distribute workloads based on priorities, capacity, and individual strengths.
* Establish deadlines, priorities, and creative quality standards.
* Review and approve creative output before it is presented to clients.
* Provide clear, specific, and constructive feedback to the creative team.
* Identify skill gaps and support the professional development of team members.
* Ensure projects are delivered according to agreed timelines.
* Maintain creative consistency and quality across multiple client accounts.
2. Client & Stakeholder Communication
The Creative Manager will regularly represent Incognito Asia in meetings with clients and other stakeholders.
Responsibilities include:
* Communicate professionally and confidently in fluent English and Bahasa Indonesia.
* Lead online and offline meetings with clients and stakeholders when required.
* Present creative concepts, campaign directions, moodboards, and recommendations in English.
* Understand client briefs, objectives, brand guidelines, and expectations.
* Ask the right questions to understand the client’s actual business and creative requirements.
* Translate client discussions and feedback into clear, actionable directions for the internal creative team.
* Professionally explain and defend creative decisions when necessary.
* Manage subjective feedback while maintaining the project’s original objectives.
* Handle difficult conversations and conflicting feedback professionally.
* Provide clear updates regarding creative progress, challenges, and next steps.
* Build strong professional relationships with decision-makers and stakeholders.
Fluent spoken and written English is mandatory for this position.
Candidates must be comfortable conducting an entire client meeting, presentation, and creative discussion in English without requiring assistance from another team member.
3. Creative Direction & Fresh Ideas
* Continuously develop fresh creative concepts for clients.
* Lead brainstorming and creative development sessions.
* Develop campaign concepts, visual directions, references, moodboards, and content ideas.
* Challenge repetitive or overly template-based creative approaches.
* Stay updated with current design, advertising, social media, hospitality, lifestyle, and digital content trends.
* Translate marketing objectives into strong creative concepts.
* Understand the difference between creative that simply looks good and creative that effectively communicates and performs.
* Collaborate with Performance Marketing and Social Media teams to develop creatives for Meta Ads, Google Ads, TikTok, Instagram, websites, and other digital platforms.
4. Hands-On Creative & Technical Capability
The Creative Manager must have sufficient technical capability to personally execute, review, troubleshoot, and improve creative work when necessary.
Strong working knowledge is required in:
* Adobe Photoshop
* Adobe Illustrator
* Adobe Premiere Pro
* Adobe After Effects
* Adobe Creative Cloud / Adobe Suite
* Figma
The candidate should have a strong understanding of:
* Graphic design
* Typography
* Layout and composition
* Branding and visual identity
* Social media design
* Digital advertising creatives
* Motion graphics
* Video editing
* Animation principles
* UI/UX fundamentals
* Digital design specifications and export requirements
The Creative Manager should be capable of opening a team’s working file, understanding how it was built, identifying technical problems, and providing specific solutions rather than only giving subjective feedback.
Required Qualifications
* Minimum 3–5 years of professional experience in creative, graphic design, advertising, branding, or related fields.
* Previous experience leading or supervising a creative team.
* Strong portfolio demonstrating high-quality digital creative work.
* Fluent spoken and written English.
* Fluent Bahasa Indonesia.
* Comfortable leading meetings and presentations with international clients and stakeholders.
* Strong presentation, negotiation, and interpersonal communication skills.
* Advanced proficiency in Adobe Photoshop and Illustrator.
* Strong working knowledge of Adobe After Effects and Premiere Pro.
* Strong working knowledge of Figma.
* Strong understanding of branding and visual communication.
* Experience creating content for social media and digital advertising.
* Able to manage multiple clients, projects, deadlines, and priorities simultaneously.
* Strong attention to detail.
* Comfortable giving and receiving constructive feedback.
* Able to communicate creative decisions clearly instead of relying solely on personal preference.
Preferred Qualifications
* Previous experience working in a digital marketing, advertising, or creative agency.
* Experience handling international clients.
* Experience working with hospitality, hotel, villa, restaurant, lifestyle, or tourism brands.
* Understanding of Meta Ads and performance creative principles.
* Understanding of website and UI/UX design.
* Experience developing campaign concepts from strategy through execution.
* Experience directing photo and video production.
* Familiarity with AI-assisted creative tools and workflows.
What We Are Looking For
We are looking for someone who combines four important capabilities:
Creative Thinker + Designer + Team Leader + Client Communicator
This position is not purely managerial.
The Creative Manager must be able to challenge the team creatively while understanding how the work is technically executed.
At the same time, this person must be confident enough to sit in a meeting with business owners, marketing managers, hotel management, and other senior stakeholders and professionally represent Incognito Asia.
Ideal Candidate
The ideal Creative Manager is someone who can lead the team, lead the client meeting, present confidently in English, generate the idea, defend the creative reasoning, and open the design file when necessary.
They understand that strong creative work is not only about aesthetics. It must communicate clearly, represent the client’s brand correctly, support marketing objectives, and be presented professionally to stakeholders.
