Deskripsi pekerjaan Creative Director BcBabycare
Key Responsibilities:
- Develop creative concepts and content ideas for TikTok, Shopee, and other digital platforms.
- Create creative strategies and content directions based on business and product objectives.
- Develop concepts, scripts, storyboards, and visual directions for short-form videos.
- Ensure content is engaging, relevant, and aligned with the brand's identity and target audience.
- Work closely with the E-commerce, Social Media, KOL and Ads Marketing teams to develop effective commercial content.
- Translate product features and selling points into creative and easy-to-understand content.
- Monitor content performance and identify opportunities to improve creative output.
- Stay updated on TikTok trends, social media trends, and emerging content formats.
- Develop creative ideas for product campaigns, promotions, launches, and other e-commerce activities.
- Provide creative direction during content production and ensure the final output meets the required quality and objectives.
Requirements:
- Minimum 2-3 years of experience in creative content, digital content, social media, e-commerce, or related fields.
- Experience working with e-commerce, consumer products, FMCG, Mom & Baby, or similar brands is highly preferred.
- Strong understanding of TikTok, Shopee, short-form video, and social media content.
- Strong understanding of commercial/product-focused content, not only entertainment or storytelling content.
- Able to develop creative concepts, scripts, storyboards, and content directions independently.
- Good understanding of current social media trends and audience behavior.
- Strong creative thinking with a good understanding of business and marketing objectives.
- Able to work in a fast-paced e-commerce environment and handle multiple projects simultaneously.
- Strong communication and collaboration skills.
- Portfolio is required, preferably containing TikTok, e-commerce, social media, or other commercial content.
Important Note
This role focuses on e-commerce, social media, and product-focused creative content.
Candidates whose experience is primarily in film production, TV production, cinematography, entertainment production, or other non-commercial production environments, without relevant e-commerce or digital content experience, may not be suitable for this position.
What We Offer:
Competitive Salary
Opportunity to work with a Top International Mom & Baby brand entering the Indonesian market.
Regular company events and team activities every month
Team bonding activities and celebrations throughout the year
Health insurance and employee benefits
