Deskripsi pekerjaan Copywriter PT Altaf Digdaya Indonesia (Cave Men's Grooming)
Key Responsibilities:
- Write compelling captions, video scripts, and marketing copy across all platforms.
- Develop and maintain a consistent brand "Tone of Voice" across all sub-accounts.
- Create persuasive sales copy for advertisements and e-commerce product descriptions.
- Collaborate with the Content Planner to brainstorm viral hooks, angles, and headlines.
Qualifications:
- Bachelor’s degree in Communications, Marketing, Creative, or a related field.
- 1–2 years of experience as a Copywriter.
- Strong writing skills with a focus on marketing and storytelling.
- Understanding of basic SEO principles and consumer psychology (AIDA/PAS frameworks).
- Ability to adapt writing tone across educational, humorous, and professional styles.
