Copywriter

Key Responsibilities

1. Develop ideas and creative copy concepts for various digital marketing needs, including social media, campaigns, digital ads, video, websites, and other marketing materials.
2. Write copy that aligns with each client's brand identity, target audience, and tone of voice, including performing self-editing before delivery.
3. Write and develop scripts for video content, including conducting research on trends, audiences, and client briefs to produce relevant and engaging narratives.
4. Utilize AI software to support the research, ideation, and copywriting process effectively.
5. Adjust copy based on content performance data (CTR, engagement, etc.) to optimize campaigns.
6. Collaborate with the Creative, Account, and Business teams to translate briefs into effective creative concepts.
7. Stay up to date with digital trends, social media, and audience behavior to produce relevant, impactful content that supports service development.

Requirements

1. Familiar with using AI software to support the copywriting process, such as ChatGPT, Claude, Gemini, or similar tools, for research, ideation, and copy development.
2. Strong writing skills in Bahasa Indonesia, with a genuine interest in exploring ideas through words, and the ability to adapt writing style to each brand's identity and target audience.
3. Interest in or experience writing scripts for video content (short-form/long-form) is a plus.
4. Understanding of performance-driven copywriting for digital advertising (data-driven writing).
5. Minimum D3/S1 degree in any major, preferably Communication Studies, Marketing, Literature, Journalism, Advertising, or related fields.
6. Fresh graduate or maximum 2 years of work experience in Copywriting, Creative Writing, Content Creation, Advertising, Digital Marketing, or related fields.
7. Creative, communicative, able to work collaboratively, and capable of managing multiple briefs and deadlines from various clients simultaneously.
8. Must submit a portfolio link (Google Drive, personal website/blog, or similar) that reflects the qualifications above, particularly writing strength and the application of AI software in the copywriting process.
9. Based in Jabodetabek or willing to work hybrid/on-site in accordance with company policy.