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Dopamine Coffee & Tea is a company owned by individuals, a local brand that still survive in the face of Covid-19. In the midst of the life and death of culinary and coffee shop businesses before, during and after Covid-19, Dopamine Coffee & Tea made a breakthrough with good coffee shop standards with good health standards. It's not easy indeed, starting from planning a coffee shop about 8 years ago to create a coffee shop that can compete with other brands. Starting from a simple at-home workshop in 2012, standards for the manufacture of drinks and bread were made so that the best taste has achieved, then protocols were made that were originally simple to become more complete from day to day. In developing its business, Dopamine Coffee & Tea does not remain silent. Meeting management from day to day how to quickly multiply this local brand. So the management was decided that Dopamine Coffee & Tea should be developed in two ways. The first is by continuing to add one by one strategic branches, and the second is by opening a franchise. The first method will certainly take more time, while the second method is a mutual cooperation and the development is faster. Creating a franchise is certainly not easy. It takes a written standard that can be used by franchisees (franchise buyers) so that wherever this outlet is made it will produce the same delicious taste. As well as the cleanliness and comfort that provided. Thus, Dopamine Coffee & Tea has a standard that can be duplicated wherever it is.