Deskripsi pekerjaan [Contract- Hybrid] Social Media Senior Associate Edukita
About the role
We are looking for a highly organized, creative, and proactive Freelance Social Media Senior Associate to support the day-to-day execution of Edukita’s social media presence across multiple platforms.
In this role, you will own the operationalization of social media content from planning through publishing. You will work closely with the Creative & Socials Lead to build monthly content calendars, coordinate content production, brief creative assets and talent needs, and ensure smooth execution of content across channels.
You will also play a key role in reviewing social media performance and identifying opportunities to improve engagement, follower growth, and overall content effectiveness. This role is ideal for someone who is highly plugged into social trends, enjoys balancing creativity with execution, and is excited about building a mission-driven brand.
What you will do
- Develop and maintain monthly social media content calendars across platforms such as Instagram, TikTok, LinkedIn, and other relevant channels.
- Own the day-to-day operationalization of social media content, ensuring timely and high-quality execution.
- Coordinate content production across internal teams, including briefing designers, videographers, editors, educators, and on-screen talent.
- Draft social media briefs that clearly outline content objectives, key messages, visual direction, and deliverables.
- Work closely with the Creative & Social Senior Lead to ensure content aligns with Edukita’s tone, brand, and broader marketing priorities.
- Monitor weekly content performance and present recommendations to improve engagement, reach, follower growth, and other relevant metrics.
- Support ideation and execution of key campaigns, launches, seasonal moments, and marketing initiatives.
- Stay up to date with social media trends, emerging content formats, trending audio, and platform best practices.
- Ensure all social media content is published accurately and on schedule.
- Maintain organized content trackers, production schedules, and content asset libraries.
- Travel occasionally to support marketing events, content shoots, and on-ground activations when required.
What we are looking for
- 3-5 years of relevant experience in social media, content marketing, brand marketing, or a related field.
- Strong understanding of major social media platforms including Instagram, TikTok, LinkedIn, and YouTube.
- Experience creating content calendars and managing content operations from ideation through posting.
- Strong project management and coordination skills, with the ability to manage multiple moving pieces simultaneously.
- Comfortable briefing creatives, coordinating with talent, and managing timelines across stakeholders.
- Strong writing and communication skills, with attention to detail and an understanding of brand tone.
- Familiarity with key social media metrics such as engagement rate, reach, saves, shares, follower growth, and video views.
- Creative thinker with strong awareness of social trends and content opportunities.
- Highly organized, proactive, and comfortable working in a fast-paced environment.
- Interest in education, parenting, youth culture, and mission-driven work.
- Passion for our mission.
Working arrangement
- Fixed Period (up to 6 months)
- Reports to Creative & Social Senior Lead
- 5 working days per week; 2x WFO/week
- Travel may be expected for supporting marketing events and related activities outside of the roles above
