Deskripsi pekerjaan Content Strategist for HOTTO PT. Berkat Kreasi Gemilang
JOB DESCRIPTION:
We're looking for a strategic, creative, and insight-driven Brand Strategist to help us grow and stay relevant in a rapidly evolving market.
Develop and refine HOTTO’s brand positioning and narrative.
Ensure consistent brand messaging across digital, packaging, and campaigns.
Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends.
Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions.
Support new product innovation (naming, messaging, Go-To-Market strategy).
Monitor brand performance (awareness, consideration, equity, until market share).
Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership.
Collaborate with product, design,digital marketing, and content teams for brand alignment
REQUIREMENTS:
At least 2-3 years of experience in brand strategy, marketing, or consumer insights
Familiar with both quant & qual research tools
Strong in brand storytelling and strategic thinking
Able to turn data into clear brand direction
Passionate about wellness, lifestyle brands, and building impactful local brands
Agile, detail-oriented, and collaborative
