Deskripsi pekerjaan Content Strategist for HOTTO PT. Berkat Kreasi Gemilang
JOB DESCRIPTION:
We're looking for a strategic, creative, and insight-driven Content Strategist to help us grow and stay relevant in a rapidly evolving market.
Develop and refine HOTTO’s brand positioning and narrative.
- Ensure consistent brand messaging across digital, packaging, and campaigns.
- Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends.
- Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions.
- Support new product innovation (naming, messaging, Go-To-Market strategy).
- Monitor brand performance (awareness, consideration, equity, until market share).
- Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership.
- Collaborate with product, design,digital marketing, and content teams for brand alignment
REQUIREMENTS:
- At least 2-3 years of experience in brand strategy, marketing, or consumer insights
- Familiar with both quant & qual research tools
- Strong in brand storytelling and strategic thinking
- Able to turn data into clear brand direction
- Passionate about wellness, lifestyle brands, and building impactful local brands
- Agile, detail-oriented, and collaborative
- Willing to WFO at Cipondoh, Tangerang
