Content Strategist (Ads)

We are looking for a creative, data-driven, and proactive Content Strategist (Ads) to join our growing team. In this role, you will lead our ads team in developing high-converting ad creative strategies, writing persuasive ad scripts, overseeing content production, and analyzing ad performance to drive brand growth.

Job Description:

1. Develop creative angles and ad content strategies tailored to campaign goals.
2. Write engaging, high-converting ad scripts incorporating strong hooks, storytelling, and clear selling messages.
3. Lead and guide the ads team through ideation, production, and performance evaluation processes.
4. Perform strict QC on scripts and video deliverables to ensure alignment with Brand Guidelines and product accuracy.
5. Accompany field shootings to ensure raw footage matches the creative brief and ad requirements.
6. Analyze ad performance metrics and generate fresh ideas for continuous creative testing and campaign optimization.

Qualifications:

1. Minimum 3 years of experience in content ads, creative strategy, or performance creative roles.
2. Must present a portfolio showcasing previously developed ad scripts and content.
3. Proficient in writing persuasive, conversion-oriented ad scripts.
4. Deep understanding of creative strategies, ad hooks, storytelling, and ad angles.
5. Familiarity with video production workflows and footage requirements for digital ads.
6. Strong knowledge of key advertising performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
7. Proven leadership abilities to direct and inspire a creative ads team.
8. Proactive, highly creative, with excellent problem-solving skills.
9. High attention to detail regarding brand consistency and product details.
10. Strong communication and cross-functional collaboration skills.
11. Adaptable to tight deadlines, dynamic environments, and shifting campaign priorities.
12. Willingness to attend on-site field shootings to oversee footage quality
13. Ability to thrive in a fast-paced environment
14. Available to join as soon as possible