Deskripsi pekerjaan Content Specialist SKYN Group
As a Content Specialist at SKYN Group, you’ll be responsible for shaping what we say, how we say it, and how it looks in motion. You’ll work closely with marketing, performance, and creative teams to develop content that feels intentional, premium, and aligned with SKYN’s visual language.
You’re not just executing briefs — you’re helping define the narrative, then bringing it to life through strong visual storytelling.
Key Responsibilities:
- Develop content ideas, angles, and narratives for digital platforms (IG, TikTok, YouTube, ads, website)
- Translate brand strategy into clear content direction and formats
- Create and edit video content end-to-end (concept → rough cut → final)
- Apply motion and pacing to enhance storytelling and clarity
- Ensure consistency in tone, message, and visual style across content
- Collaborate with performance marketing & creative teams to iterate based on results
- Maintain a content calendar and contribute to creative planning
JOB REQUIREMENTS
We’re looking for someone who:
- Thinks strategically about content, but executes with taste
- Understands storytelling, pacing, and audience psychology
- Knows the difference between trendy content and content that lasts
- Can elevate simple ideas into strong visual narratives
- Has a strong sense of balance, tone, and emotional flow
- Edits with intention — and knows when to keep things simple
Technical Requirements:
- Proficient in video editing tools (Premiere Pro / Final Cut Pro)
- Comfortable with basic to intermediate motion (After Effects or equivalent)
- Able to shoot simple content (phone or basic camera setup)
- Understands editing for social platforms (hooks, pacing, retention)
- Basic color correction, sound, and typography sense in motion
- AI-Driven & Tech Enthusiast: Has advanced skills in using AI tools for efficient content production (especially Gemini, Claude, Higgsfield, Kling, and other generative AI platforms); and is a tech enthusiast who always follows the latest technology trends to apply them in innovative content strategies.
Bonus Points:
- Experience planning content calendars or campaign concepts
- Strong writing or copy sense for captions & hooks
- Experience in lifestyle, wellness, aesthetic, or performance brands
- Familiar with performance-driven content (ads, hooks, iteration loops)
