Deskripsi pekerjaan Content Planner & Copywriter Garuda Sepak Bola Indonesia
We are seeking a highly creative and strategic Content Planner and Copywriter to join our team. This role involves developing comprehensive content strategies, planning and executing content calendars, and crafting compelling copy for various platforms. The ideal candidate will have a strong understanding of content marketing, SEO principles, and the ability to write engaging and persuasive content.
Key Responsibilities
Content Planning
- Develop and implement content strategies aligned with business goals and target audience needs.
- Create detailed content calendars outlining timelines, topics, formats, and publication schedules.
- Conduct market research and analyze content trends to inform planning decisions.
- Collaborate with marketing, design, and product teams to ensure cohesive and effective content strategies.
Copywriting
- Write clear, compelling, and creative copy for various platforms, including websites, blogs, social media, email campaigns, and marketing collateral.
- Ensure all content is optimized for SEO, adheres to brand guidelines, and maintains a consistent voice and style.
- Craft engaging headlines, product descriptions, promotional messages, and other marketing materials.
- Edit and proofread copy to ensure accuracy, clarity, and consistency.
Content Development
- Generate innovative ideas for content that supports marketing initiatives and drives engagement.
- Develop content for different stages of the customer journey, from awareness to conversion.
- Work with designers and multimedia teams to integrate text with visual elements and multimedia content.
