Persyaratan
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Skills
Deskripsi pekerjaan Content Marketing Lead Hacktiv8
- Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copy
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
- Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing prior to publishing
- Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools
- Build and maintain editorial calendar and written guidelines
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
- Interact with content specialists, graphic designers, and internal team members to create and review all content & ensure a consistent message
- Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
- Passion for education and learning
- History of creating content that performed well and drove attention whether for yourself or a partner
- Bachelor's degree in marketing, journalism, communications, English or a related field.
- 3+ years of content marketing or direct copywriting experience
- Excellent grammar, punctuation, and spelling skills
- Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work
- Ability to manage multiple projects and juggle priorities
- Demonstrated ability to work productively with counterparts in a cross-functional capacity
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
- Strong knowledge of content marketing strategy and channel
- Research and search engine optimization (SEO) skills
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