Deskripsi pekerjaan Content Lead KOI Group
Content Lead
## Job Overview
We are looking for a Content Lead who can transform marketing strategies into structured and actionable content execution plans. This role is responsible for translating business objectives, marketing campaigns, and strategic directions into detailed content plans, setting priorities, and ensuring that all content production is delivered on time and aligned with the brand's goals.
The Content Lead is more than a content creator—they serve as the bridge between strategy and execution, ensuring every campaign is implemented effectively and efficiently.
Key Responsibilities :
* Translate marketing strategies and business objectives into clear, actionable content execution plans.
* Prioritize tasks, define timelines, deliverables, and manage the end-to-end content production workflow for each campaign.
* Develop comprehensive content briefs for Content Creators, Graphic Designers, Videographers, and Copywriters.
* Provide creative direction to ensure content aligns with campaign objectives, brand positioning, and business goals.
* Manage the content calendar and ensure all content initiatives are executed according to schedule.
* Collaborate closely with the Brand, Growth Marketing, Paid Ads, and Creative teams to ensure seamless campaign execution.
* Review and maintain the quality of all content before publication.
* Monitor content performance and work with the marketing team to identify opportunities for optimization and continuous improvement.
* Identify resource requirements, resolve production bottlenecks, and ensure efficient execution across multiple projects.
* Ensure every campaign has clear objectives and measurable deliverables.
Qualifications :
* Minimum of 3 years of experience in Content Marketing, Content Strategy, Creative Leadership, or a related role.
* Strong understanding of the end-to-end content production process, from planning to publication.
* Proven ability to translate business strategies into structured execution plans.
* Excellent project management skills with experience managing timelines, priorities, and multiple stakeholders.
* Strong communication and cross-functional collaboration skills.
* Solid understanding of digital platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn.
* Ability to analyze content performance and provide data-driven insights and recommendations.
* Proactive, detail-oriented, highly organized, and capable of managing multiple projects simultaneously in a fast-paced environment.
Success Indicators :
* Marketing strategies are successfully translated into clear and executable content plans.
* Campaigns are delivered on time and executed according to plan.
* Content briefs are clear, actionable, and result in high-quality deliverables.
* Cross-functional collaboration runs smoothly with minimal execution bottlenecks.
* Content consistently reflects the brand identity and supports overall marketing objectives.
