Deskripsi pekerjaan Content Director PT.KREASI TUNAS CERDAS
Content Director – Gaming & Social Media
Base Location: Jakarta, Indonesia
Project Type: Gaming Tournaments / Offline Events / Social Media Content
Language: Bahasa Indonesia + English
Job Responsibilities
1. Lead Short-Form Content & Social Media Engagement
- Lead the overall content direction and strategy for short-form videos across TikTok, Instagram Reels, and YouTube Shorts, with a strong focus on increasing engagement and content performance.
- Stay highly updated on social media trends, viral formats, memes, trending topics, and audience behavior, particularly within the Indonesian market.
- Develop creative concepts that are relevant to current trends and have strong potential to generate views, engagement, shares, and organic reach.
- Understand what makes content entertaining and shareable, and translate trends into concepts relevant to gaming tournaments, players, and local audiences.
2. Shooting Concept Development & Videographer Direction
- Develop the overall shooting concept, storytelling approach, and Shot List for tournaments, offline events, interviews, and social media content.
- Work closely with and provide clear direction to the Videographer / Photographer on the shots and moments required.
- Guide camera positioning and visual execution, including composition, lighting, audio, character positioning, reactions, and atmosphere.
- Ensure captured footage meets the visual and technical requirements for short-form social media content.
- Proactively identify moments or angles that could become strong social media content beyond the original Shot List.
3. Tournament Content Planning & On-Site Direction
- Develop interview questions and content concepts before each tournament or event, taking into consideration the tournament stage, player profiles, storylines, and current social media trends.
- Direct players and participants during on-site content production to generate natural, entertaining, and engaging interactions.
- Create content formats such as pre-match challenges, player reactions, winner interviews, trash talk / competitive banter, predictions, behind-the-scenes moments, and audience interactions.
- Identify interesting player personalities, rivalries, emotional moments, and potential storylines that can be developed into engaging social media content.
- Manage the content flow on-site and quickly adjust the content plan when unexpected or stronger opportunities emerge.
4. Footage Selection & Short-Form Content Coordination
- Work closely with the Videographer to review, select, organize, and archive footage after each shoot.
- Identify the strongest clips, reactions, quotes, and visual moments for short-form content production.
- Ensure raw footage is properly categorized and managed so that materials can be quickly retrieved for editing and future content repurposing.
- Coordinate with editors and the content team to ensure the final output follows the intended concept, storytelling structure, and social media direction.
Requirements
1. Basic Qualifications
Experience
- 1–3 years of experience in content production, social media content, creative production, or related fields in Indonesia.
- Experience in esports, gaming events, sports tournaments, brand activations, entertainment, or large-scale offline events is highly preferred.
Local Culture & Social Media Understanding
- Strong understanding of Indonesian culture, internet trends, gaming audiences, and social media behavior.
- Familiar with TikTok, Instagram, YouTube, and the content preferences of Indonesian audiences.
- Experience with gaming, esports, card/domino-style games, or gaming community content is an advantage.
2. Professional Skills
- Short-Form & Viral Content Planning — Core Requirement
- Strong ability to conceptualize content for TikTok, Reels, and Shorts.
- Deep understanding of social media trends, content hooks, audience retention, engagement mechanics, and viral content formats.
- Able to transform ordinary tournament or event moments into entertaining and highly engaging social media content.
On-Site Content Planning & Scripting
- Able to independently develop interview questions, content concepts, shooting plans, and Shot Lists.
- Strong ability to direct players and participants on-site and encourage them to express their personalities, emotions, competitive energy, and stories naturally on camera.
- Comfortable taking ownership of content execution in a fast-moving live-event environment.
Visual Judgment & Shooting Direction
- Strong visual sense with a good understanding of composition, lighting, character presentation, emotion, and event atmosphere.
- Able to clearly communicate creative intentions and specific shot requirements to Videographers and Editors.
- Understands what footage is needed during production to create strong short-form content during post-production.
Adaptability & Ability to Work Under Pressure
- Fast-thinking and highly responsive to unexpected situations.
- Able to quickly adjust content concepts and shooting priorities based on what is happening on-site.
- Comfortable working in the fast-paced and high-pressure environment of gaming tournaments and live events.
Preferred Qualifications
- Experience in the gaming or esports industry.
- Proven experience creating content for TikTok, Instagram Reels, or YouTube Shorts.
- Experience directing talent, players, KOLs, influencers, or interview subjects.
- Familiarity with Indonesian gaming communities and player culture.
- Basic knowledge of photography, videography, and video editing is an advantage.
- A portfolio demonstrating short-form content, viral/social content, gaming content, or event production is highly preferred.
