Deskripsi pekerjaan Content Creator The Cakap Group
Position : Content Creator
Client : The Cakap Group
Location : Bali, Indonesia
Department : Marketing
Reports To : Marketing Manager
Budget Up To : IDR 8.000.000
About Us:
The Cakap Group (TCG) is a licensed hospitality management and restaurant consulting company in Indonesia with an 11-year history of success. We design, launch, and manage a diverse portfolio of prestigious projects, ranging from boutique hotels and luxury resorts to restaurants and luxury yachts. With over 150 successful projects and 800+ employees recruited, we offer a stable, dynamic, and internationally standardized working environment. You will collaborate with a multidisciplinary team of specialists, supported by our state-of-the-art Research & Development (R&D) kitchen and modern training facilities in Bali. Join us to accelerate your career and be part of an exceptional team that transforms ambitious visions into world-class hospitality experiences.
About the Position:
The Cakap Group is looking for a creative and hands-on Content Creator to plan, shoot, and produce content for marketing projects run for our hospitality clients. This role is responsible for turning client briefs into strong visual stories through photography, videography, and short-form video, from concept and shoot through to editing and final delivery. This is a hands-on role suited to a creator who is comfortable behind the camera and understands how content drives marketing results. You will work closely with the Marketing Manager, social media team, designers, and client teams across restaurants, hotels, resorts, beach clubs, and other hospitality projects in Bali.
What You Will Contribute:
As a Content Creator at The Cakap Group, your core contribution is to deliver high-quality photo and video content that strengthens our clients' brands, supports their marketing campaigns, and helps them attract and engage guests.
Working closely with the Marketing Manager, you will own content production for assigned client marketing projects, making sure every deliverable is on-brief, on-brand, and delivered on time.
What You Will Do:
Client Marketing Projects
• Execute content production for client marketing projects, from brief and concept to final delivery.
• Translate client briefs, campaign objectives, and brand guidelines into clear content concepts, shot lists, and production plans.
• Communicate with clients and project teams on content needs, schedules, revisions, and approvals.
• Manage several client projects at the same time and deliver every output accurately and on schedule.
• Present content ideas and creative directions to the Marketing Manager and clients when required.
Photography & Videography
• Plan and run photo and video shoots for food and beverage, interiors, venues, people, events, and guest experiences.
• Operate camera, lighting, audio, and stabilization equipment confidently, both indoors and outdoors.
• Direct talent, staff, and models on set to capture natural, on-brand content.
• Capture behind-the-scenes, event, and real-time content for social media and campaigns.
• Prepare, maintain, and take care of all production equipment and props.
Content Creation & Editing
• Produce engaging content for social media and digital campaigns, including reels, short-form videos, photo series, carousels, and stories.
• Edit photos and videos to a professional standard, including color grading, retouching, sound, subtitles, and motion text.
• Adapt content formats and aspect ratios for Instagram, TikTok, Facebook, websites, and paid ads.
• Write simple captions, hooks, and on-screen copy that support each content piece.
• Keep up with content trends, formats, music, and editing styles relevant to hospitality and lifestyle brands.
Content Planning & Asset Management
• Contribute ideas to monthly and campaign content calendars together with the social media team.
• Organize, label, and archive raw footage, photos, and final assets so they are easy to find and reuse.
• Make sure all content follows each client's brand guidelines, tone of voice, and visual identity.
• Coordinate with designers, freelancers, and external creative partners when a project needs extra support.
Performance & Improvement
• Review content performance (reach, views, engagement, saves, shares) together with the social media team.
• Use performance insights to improve future content concepts, formats, and execution.
• Share recommendations on new content ideas, formats, and creative approaches for clients.
Brand & Team Support
• Support The Cakap Group's own content, including company, project, employer-branding, and event content when required.
• Represent The Cakap Group professionally when working on client sites, with client teams, talent, and creative partners.
Who We're Looking For:
Must-Have
• Minimum 2 years of experience as a Content Creator, Photographer, Videographer, or in a similar creative role.
• Strong photography and videography skills, including composition, lighting, framing, and camera movement.
• Proficient in editing software such as Adobe Premiere Pro, CapCut, Final Cut Pro, Lightroom, and/or Photoshop.
• Solid understanding of short-form video content for Instagram Reels and TikTok, including hooks, pacing, and trends.
• A strong portfolio showing photo and video work (portfolio is required when applying).
• Able to take a brief and turn it into a clear concept, shot list, and finished content.
• Able to manage several projects and deadlines at once while keeping quality consistent.
• Good communication and interpersonal skills, comfortable working with clients, on-site teams, and talent.
• Creative, proactive, detail-oriented, and willing to work flexible hours for shoots and events.
• Good command of English, both written and spoken.
Nice to Have (Will Set You Apart)
• Experience creating content for restaurants, hotels, resorts, beach clubs, F&B, lifestyle, or travel brands.
• Experience working in an agency, consulting, or multi-client environment.
• Food and beverage photography or videography experience.
• Drone, gimbal, or mobile videography skills.
• Basic graphic design or motion graphic skills (Canva, Adobe Illustrator, After Effects).
• Experience working with influencers, KOLs, or on-camera talent.
• Own camera equipment.
What We Offer:
- Religious Holiday Allowance (THR)
- BPJS Health & Employment Coverage
- Meal Allowance
- Hands-on exposure to content production and marketing projects across The Cakap Group and multiple hospitality client projects in Bali
