Content Creator (TikTok)

Job Overview:
This role is responsible for producing engaging organic TikTok content from end-to-end, including content ideation, scripting, shooting, editing, and uploading. This role focuses on creating trend-driven content that consistently reaches the For Your Page (FYP) and supports TikTok Shop campaign performance.

Key Responsibilities:

1. Create TikTok content from ideation to publishing
2. Monitor TikTok trends, viral audio, and content formats
3. Develop creative and engaging content ideas aligned with brand campaigns
4. Write scripts and storyboard for TikTok videos
5. Handle video shooting and editing independently
6. Optimize content using captions, hashtags, hooks, and upload timing
7. Monitor content performance such as views, engagement, and watch time
8. Coordinate with Channel Executive and related teams for campaign alignment
9. Provide insights and recommendations based on content performance.

Requirements:

1. Minimum Diploma/Bachelor’s degree in any major
2. Active TikTok user with strong understanding of TikTok trends and culture
3. Have TikTok content portfolio to showcase
4. Able to produce video content independently from ideation to upload
5. Skilled in video editing tools such as CapCut or similar apps
6. Understand TikTok FYP algorithm, engagement, and retention strategies
7. Confident in front of the camera and able to direct talents if needed
8. Creative, proactive, and trend-sensitive
9. Detail-oriented and able to work in a fast-paced environment
10. Good communication and collaboration skills

Plus Points:

1. Experience creating viral or FYP TikTok content
2. Experience in fashion, lifestyle, or accessories industry
3. Understanding of TikTok Shop content strategy
4. Experience working in brand, agency, or startup environment