Content Creator Intern (Mandarin)

Qualifications:

1. Final-year student or recent graduate from Marketing, Communication, Public Relations, Chinese Literature, International Business, Multimedia, or related fields.
2. Fluent in Mandarin (spoken and written); HSK certification is a plus.
3. Good command of English; Indonesian proficiency is preferred.
4. Familiar with social media platforms such as Instagram, TikTok, Xiaohongshu (RED), WeChat, and YouTube.
5. Basic skills in Canva, CapCut, Adobe Creative Suite, or other content creation tools.
6. Strong copywriting and storytelling abilities in Mandarin.
7. Creative mindset with a good eye for visual content and current digital trends.
8. Able to work independently and collaboratively in a fast-paced environment.
9. Strong communication and interpersonal skills.
10. Willing to attend events and create on-the-spot content when required.
11. Passionate about fashion, lifestyle, luxury brands, and digital content creation.

Responsibilities:

1. Assist in planning and executing content calendars for social media and digital marketing campaigns.
2. Create engaging Mandarin and English content for social media posts, captions, articles, WhatsApp broadcasts, and marketing materials.
3. Design simple visual assets using Canva or similar design tools.
4. Support video production by filming, editing, and creating short-form content for platforms such as Instagram, TikTok, and Xiaohongshu.
5. Translate and localize marketing content between Mandarin and English/Indonesian to ensure cultural relevance and accuracy.
6. Monitor content performance and engagement metrics, and provide recommendations for improvement.
7. Assist in creating real-time content during company events, exhibitions, photoshoots, and marketing activations.
8. Stay updated with social media trends, content formats, and digital marketing best practices relevant to Mandarin-speaking markets.
9. Collaborate with internal teams to ensure content aligns with brand guidelines and marketing objectives.