Deskripsi pekerjaan Content Creator (Contract Based) Hiboo Baby
Content Creator
Hiboo Baby
Position : Full Time
Location : Onsite - South Jakarta
Employment Type: Full-time
About Us
We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.
Some of our popular products include:
All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
Zzz Baby Cream - helps babies sleep better.
Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
Mochi Sunscreen provides high-potency, broad-spectrum protection against both UVA and UVB rays and acts as mosquito repellent.
Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.
Temoo Ting Ting - contains nutrients such as Calcium (500 mg) and Vitamin D (400 IU) to support children's growth and overall development, including height growth.
Temoo Eye Eye - contains nutrient-rich ingredients such as sea cucumber, spinach, kale, and honey to support eye development and good eyesight.
From our humble beginnings as a bootstrapped startup, we’ve quickly established ourselves as a key player in the Indonesian mom and baby care market. In just a short period, we have gained significant trust and recognition, winning the prestigious 2024 Brand Choice Award. Our growth has been supported by top investors, including Trihill Capital, Kopital Ventures, and Mulia Sky Capital.
About the Role:
We're looking for a high-output, creative Content Creator to join our growing team. In this role, you'll be responsible for producing daily content that aligns with Hiboo’s tone, values, and audience. From skincare education to parenting moments and viral trends, you’ll create content that brings the Hiboo story to life across platforms especially TikTok and Instagram.
Responsibilities:
Produce multiple pieces of content every day (short videos, photos, stories, captions).
Create fresh, on-brand content for TikTok, Instagram (Reels/Stories), and other platforms.
Plan, shoot, and edit short-form videos focused on moms, babies, and skincare.
Write engaging captions, hooks, and scripts to drive audience interaction.
Keep up with social media trends and apply them to Hiboo’s brand in a relevant way.
Work with the marketing team to follow the content calendar and product launches.
Occasionally appear on camera as a relatable and trustworthy face for the brand.
Requirements:
Minimum 1 year of experience in social media or content creation (TikTok/IG focus).
Proven ability to produce high-volume content daily while maintaining quality.
Strong skills in mobile video editing tools (e.g., CapCut, VN, Canva, etc.).
Deep understanding of what engages moms, women, and parenting communities online.
Self-starter, fast learner, and able to work independently with minimal supervision.
Creative thinker who can turn simple ideas into compelling content.
Bonus: Passion or experience in skincare, motherhood, or parenting content.
How to apply?
At Hiboo Baby, you’ll play a key role in shaping a brand that matters to moms and families across Indonesia. If you're passionate, driven, and excited to build something meaningful and to improve your personal growth, we’d love to hear from you.
We review applications on a rolling basis, and only shortlisted candidates will be contacted.
