Job description for Content and Digital Marketing Specialist at Coachvantage
Job Description
- Conduct research to gain an in-depth understanding of all customer personas
- Conduct research on topic trends and consumer’s thoughts
- Craft content pillars and lead communications, ads and brand awareness campaigns
- Write engaging short and long form blog posts, articles and white papers
- Create posts for social media channels that link in to the posts/articles
- Plan the editorial calendar and proposition of content
- Oversee the writing tone and style guide for all content
- Develop content governance guidelines and ensure they are met
- Ensure that the content strategy achieves the business objectives
Requirements
- You have an excellent command of written and spoken English
- You are extremely comfortable speaking to your audience, conducting interviews and even hosting podcasts
- You have a natural flair and a passion for writing articles with well-researched content that provides valuable knowledge, good humour where it's appropriate and engaging content that keeps your readers coming back for more
- You possess sound knowledge of SEO principles and understand how keywords, meta tags and headers are use to rank well on Google
- You are familiar with using tools such as Google Analytics, SEMRush, UberSuggest, etc to monitor SEO performance and perform keyword research
- Bonus skill: you possess a creative flair and can easily match images and design concepts that boost the attractiveness of your posts and articles
- You have at a minimum a Diploma in Communications / Marketing or at least 2 years of writing experience with proven performance (ranking in page one on Google)
About CoachVantage
CoachVantage is a technology startup based in Singapore that provides a SaaS platform for professional coaches to manage their business and deliver exceptional coaching results to their clients.
Coaches who use our platform will have everything they need in one place, improving their productivity and saving costs on their tech stack. They have access to a scheduling tool, landing pages to sell their coaching programs, contract e-signatures, invoicing, document management, client portal access, and more.
We're passionate about personal development and transforming lives and we want you on board our team if you share our passion too!
Why Join Us?
We're a young startup and you'll have the opportunity to grow with us as we scale.
There's no 'red tape' or layers of approvals to get stuff done.
You enjoy working in a small yet dynamic team where your voice will be heard and your viewpoints respected.
You can work from home with flexible working hours to deliver your genius work.
Company Culture
Qualities and attributes that we value are:
- Positivity! We believe in what we do and in the value we bring to our customers.
- Respect. We respect each other's viewpoints and diversity.
- Grit. We put 100% effort and resolve in everything we do.
- Fun. We cherish family, friendships and life experiences.
