Deskripsi pekerjaan Content & Creative Strategy Lead Griity
About the Role
We're looking for a Content & Creative Strategy Lead who can turn creative ideas into measurable business impact.
This role goes beyond managing designers, video editors, or producing social media content. We're looking for someone who understands what makes content perform, how to build scalable creator-driven content, and how creative strategy contributes to brand and business growth.
You'll lead our creative team, develop content strategies for multiple brands, manage internal and external content creators, and work closely with our Brand Leads and Performance Marketing teams.
We want someone who doesn't just create great content, but understands why it works and how to scale it
Key Responsibilities
1. Content & Social Media Strategy
Develop content strategies for TikTok, Instagram, and other relevant platforms, aligned with each brand's audience and business objectives.
Translate brand positioning, consumer insights, and market trends into actionable content plans.
Identify content opportunities, creative angles, and storytelling formats that drive awareness, engagement, traffic, and conversion.
Continuously analyze competitors, emerging content formats, and platform trends.
2. Creator & UGC Development
Build and manage a network of internal and external content creators.
Develop UGC strategies, creator briefs, content guidelines, and scalable production workflows.
Direct creators to produce authentic, engaging, and conversion-oriented content.
Identify successful creator styles, formats, and storytelling approaches that can be replicated across brands.
3. Creative Performance & Optimization
Analyze content performance using metrics such as reach, engagement, watch time, retention, CTR, and conversion.
Collaborate with Performance Marketing teams to develop and test creative assets for Meta Ads and TikTok Ads.
Identify winning hooks, messaging angles, formats, and creative concepts.
Turn performance data into actionable insights and improvements for future content production.
4. Team Leadership & Creative Operations
Lead and develop a multidisciplinary creative team, including graphic designers, video editors, and content creators.
Set creative direction, quality standards, priorities, and production workflows.
Build efficient, scalable content production systems without compromising creativity or quality.
Coach team members, encourage experimentation, and foster a performance-driven creative culture.
5. Cross-Functional Collaboration
Work closely with Brand Leads to align content strategy with business objectives.
Collaborate with Ads and KOL & Affiliate teams to maximize content effectiveness.
Present creative strategies, performance insights, and recommendations to internal stakeholders and clients.
Explore AI-powered tools to improve creative ideation, production efficiency, and content analysis.
Requirements
- 3–5+ years of experience in content strategy, social media marketing, creative strategy, or related roles.
- Proven experience developing content strategies that deliver measurable results.
- Strong understanding of TikTok, Instagram Reels, UGC, creator-driven content, and current social media trends.
- Experience leading creative teams or managing multidisciplinary content production.
- Strong understanding of content performance metrics and data-driven creative optimization.
- Comfortable managing multiple brands and taking ownership of results.
Big Plus
- Experience working with consumer brands in beauty, personal care, lifestyle, fashion, or mom & baby categories.
- Proven track record creating viral organic content or high-performing UGC for paid advertising share your portfolio
- Experience using AI tools to scale content production and creative workflows.
- Agency experience handling multiple brand accounts.
