Deskripsi pekerjaan Conten Creator Fashion (Intern) Chocochips
The Social Media Specialist is responsible for managing and growing the brand’s presence across all social media platforms. This role combines strategic planning and hands-on execution—covering content ideation, creation, scheduling, and community engagement. The Social Media Specialist monitors trends, analyzes performance data, and develops creative strategies to increase awareness, engagement, and conversions. Working closely with the marketing and creative teams, this position ensures all content reects the brand’s voice, identity, and campaign objectives while building meaningful connections with the audience.
Job Description
Content Planning & Execution
• Plan and execute visual content for digital usage. Responsible for contentshoot
• Manage the content calendar, develop creative ideas, and posting the output across platforms
• Collaborate with Marketing team to ensure the social media strategies is aligned with marketing plan, and collaborate with creative team to ensure all visual output is aligned with Chocochips’ identity
• Confidently appear in front of the camera and act as the muse for the content (optional; a plus point)
Strategy Development
• Build social media strategies to increase brand awareness, engagement, and conversions
Content Posting
• Manage daily posting across platforms social media, including captions, hashtags, and tagging
Trend Research
• Research trending formats (audio, hashtags, content styles) and adapt them for the brand to keep Chocochips’ relevancy.
Requirement
• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 6 Month Contract
• Experience managing fashion or lifestyle brand accounts is a plus
• Understanding of social media platforms.
• Creative and up-to-date with the latest social media trends.
• Strong copywriting skills for engaging captions.
• Solid understanding of content pillars and audience targeting strategies.
• Basic photo/video editing skills (Canva, CapCut, Adobe Suite).
• Analytical mindset with the ability to interpret data and generate insights.
• Strong multitasking skills with the ability to meet tight deadlines.
• Excellent communication and proactive engagement with the audience.
• Collaborative team player, able to work across marketing, creative, and sales teams.
