Commercial & Brand Activation

SAN GROUP is a property developer established in 1998, with business operations spanning hospitality, hotels, convention centers and ballrooms, shopping malls, retail, cafés, and restaurants. We are committed to developing and managing commercial properties and lifestyle destinations that create value for our businesses, tenants, partners, and customers.

We are looking for a creative, proactive, and commercially driven individual to join our team as Commercial & Brand Activation, responsible for developing and executing brand activities, commercial programs, and strategic collaborations that strengthen brand awareness, increase engagement, bring foot traffic and generate revenue opportunities across our business units.

Someone who can combine creativity with commercial thinking—an individual who enjoys building partnerships, executing impactful brand activities, and turning opportunities into measurable business results.

Job Responsibilities

• Develop and execute brand activation programs, promotional campaigns, events, and commercial initiatives across SAN Group's business units.
• Identify and develop revenue-generating opportunities through brand partnerships, sponsorships, event collaborations, and commercial space utilization.
• Prepare commercial proposals, revenue projections, budget calculations, and post-activity evaluations to measure business performance and return on investment.
• Identify potential brand partners, tenants, vendors, and business opportunities to support commercial growth.
• Coordinate with internal departments and external stakeholders to ensure effective planning and execution of brand activities.
• Monitor campaign performance, customer engagement, revenue achievement, and overall effectiveness of commercial programs.
• Prepare presentations, proposals, activity reports, and supporting documentation for management and business partners.
• Ensure all brand activation activities align with the company's commercial objectives, brand positioning, and operational requirements.
• Lead and coordinate project to ensure activities are delivered on schedule and within budget.

Requirements

• Minimum Diploma (D3) or Bachelor's Degree (S1) in Marketing, Business Management, Communication, or a related field.
• Minimum 3–5 years of experience in brand activation, commercial marketing, event management, business development, or a related role.
• Experience in property, shopping malls, hospitality, retail, F&B, or lifestyle businesses is highly preferred.
• Strong commercial awareness with the ability to identify business opportunities and translate ideas into revenue-generating activities.
• Good understanding of revenue calculation, budgeting, commercial proposals, and campaign performance analysis.
• Excellent communication, negotiation, presentation, and stakeholder management skills.
• Strong coordination, project management, analytical, and problem-solving abilities.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Creative, proactive, detail-oriented, and comfortable managing multiple projects in a dynamic business environment.
• Able to work independently while collaborating effectively with cross-functional teams.