Campaign Strategist

Role Overview:

The Campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR, events). Each campaign is managed as an end-to-end project, from planning, coordination, execution, monitoring, through evaluation. Where a campaign involves an event or activation, the Strategist owns the strategic planning and integration of that event into the overall campaign — defining its objective, budget, and role in the acquisition funnel — while detailed on-site execution is carried out together with the Event team.

This role focuses on strategic oversight with authority in ad budget management, performance analysis, and cross-team orchestration to achieve key business objectives: customer acquisition and lead generation.

Key Responsibilities:

• Strategic Planning & Framework
• Develop campaign frameworks (theme, objectives, timeline, budget, scope).
• Translate business targets into measurable campaign goals.
• Create creative and execution briefs for relevant teams (ads, social, design, PR, events).
• Project Management
• Manage campaigns as projects: project plans, timelines, resource allocation, milestone tracking, and risk management.
• Ensure campaigns are executed on time, within scope, and within budget.
• Coordinate cross-functional stakeholders as the campaign project owner.
• Conduct post-mortem reviews for each campaign (lessons learned, best practices).
• Event Strategy & Integration
• Plan events/activations as part of campaign strategy: define event objectives, target audience, budget allocation, and KPIs.
• Integrate events into the overall campaign narrative and acquisition funnel.
• Brief and direct the Event team on objectives and expected outcomes.
• Evaluate event contribution to campaign results (leads, conversion, ROI).
• Budget & Performance Ads Management
• Manage and allocate advertising budgets (Google, Meta, TikTok).
• Oversee optimization of targeting, bidding, and channel mix.
• Ensure cost efficiency for acquisition (CPL, ROAS).
• Analytics & Insights
• Build campaign dashboards/reports (CPL, Conversion Rate, CTR, ROAS).
• Deliver data-driven insights and recommendations.
• Evaluate campaign effectiveness and suggest iterations.
• Cross-Channel Orchestration
• Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR, events).
• Market & Competitor Analysis
• Monitor industry trends, competitor activities, and benchmarking.
• Identify new campaign opportunities for growth.

Job Requirements:

• Bachelor's degree in Marketing, Communications, Business, Management, or relevant fields.
• Minimum 3 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing, with a proven track record managing campaigns end-to-end (planning, execution, analytics).
• Hands-on experience managing digital advertising budgets across multiple channels — proficient in Google Ads, Meta Ads Manager, and TikTok Ads (targeting, bidding, optimization, cost efficiency: CPL, ROAS).
• Strong project management skills: able to run campaigns as projects (timelines, resources, milestones, stakeholders) with discipline on scope and budget.
• Able to plan events/activations at a strategic level (objective, budget, KPI, integration into the campaign funnel); hands-on event experience is a plus.
• Strong analytical skills: able to analyze data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools, and turn it into actionable insights and strategy.
• Able to translate business objectives into measurable campaign strategies and craft consistent messaging across all channels (ads, social media, influencer, PR, events).
• Strong communication skills: able to present strategies and insights clearly to top management, and collaborate across teams (ads, social, design, PR, sales, events).
• Creative problem-solver, adaptive to digital marketing trends and platform algorithm changes.
• Male candidates are preferred.
• Owns a personal vehicle (car or motorcycle); if not, must at least hold a valid SIM A (driver's license).