Campaign Strategist

Role Overview

The Campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR) for the company's SaaS products. Each campaign is managed as an end-to-end project, starting from planning, coordination, execution, monitoring, through evaluation.

This role focuses on strategic oversight with authority in ad budget management, performance analysis, and cross-team orchestration to achieve key business objectives: customer acquisition and lead generation.

Key Responsibilities

A. Strategic Planning & FrameworK

1. campaign frameworks (theme, objectives, timeline, budget, scope)
2. Translate business targets into measurable campaign goals
3. Create creative and execution briefs for relevant teams (ads, social, design, PR).

B. Project Management

1. Manage campaigns as projects: create project plans, timelines, resource allocation, milestone tracking, and risk management.
2. Ensure campaigns are executed on time, within scope, and within budget.
3. Coordinate cross-functional stakeholders as the campaign project owner.
4. Conduct post-mortem reviews for each campaign (lessons learned, best practices).

Budget & Performance Ads Management

1. Manage and allocate advertising budgets (Google, Meta, TikTok).
2. Oversee optimization of targeting, bidding, and channel mix.
3. Ensure cost efficiency for acquisition (CPL, ROAS).

Analytics & Insights

1. Build campaign dashboards/reports (CPL, CAC, Conversion Rate, Trial-to-Paid Rate, CTR, ROAS).
2. Deliver data-driven insights and recommendations.
3. Evaluate campaign effectiveness and suggest iterations.

Cross-Channel Orchestration

1. Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR).

Market & Competitor Analysis

1. Monitor industry trends, competitor activities, and benchmarking.
2. Identify new campaign opportunities for growth.

Job Requirements

1. Bachelor's degree in Marketing, Communications, Business, Management, or other relevant fields.
2. Minimum 3 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing, with at least [2] years of hands-on experience marketing B2B SaaS or EdTech products.
3. Proven experience in managing end-to-end campaigns for SaaS or EdTech products (planning, execution, analytics), including acquisition funnels such as free trial, demo request, or subscription sign-up.
4. Solid understanding of SaaS marketing metrics (CAC, LTV, MQL/SQL, trial-to-paid conversion, churn) and the B2B SaaS customer journey.
5. Hands-on experience managing advertising budgets and campaigns on at least two of the following platforms: Google Ads, Meta Ads Manager, TikTok Ads.
6. Experience managing campaigns as projects, with clear timelines, budgets, resources, milestones, and stakeholders.
7. Proven cross-functional collaboration experience (ads, social media, creative, design, PR, sales, product).
8. Ability to analyze data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools.
9. Strong understanding of how to craft consistent campaign messaging across channels (ads, social media, influencer, PR).
10. Strong analytical skills, able to turn business objectives into measurable campaign goals and translate campaign data into actionable strategies.
11. Able to present strategies and insights clearly to top management.
12. Creative problem-solver who adapts quickly to digital marketing trends and platform algorithm changes.