Deskripsi pekerjaan Business Development Start From Small Digital Marketing Agency
As a Business Development professional, you will be fully responsible for driving the company's business growth by managing the entire sales cycle, from proactively prospecting and acquiring potential leads to successfully closing deals. This role requires you to identify the specific needs of prospective clients through strategic consultation, design solution-oriented proposals in collaboration with the internal team, and lead pitching sessions and commercial negotiations through to contract signing. Once a deal is secured, you will facilitate a seamless handover and onboarding process with the operational team, while maintaining long-term professional relationships with clients to ensure satisfaction, drive contract renewals, and identify opportunities for upselling additional services.
Job Description:
- Client Acquisition: Take full responsibility for consistently identifying, reaching out to, and prospecting new potential clients to expand the agency's business portfolio.
- Consultation & Needs Analysis: Conduct consultative meetings with prospective clients to map out their business challenges and offer targeted digital marketing solutions.
- Proposal Development & Pitching: Collaborate with the internal strategic team to formulate business proposals (outlining the scope of work and budget) and lead pitching presentations to decision-makers.
- Contract Management & Closing: Manage the entire sales cycle, including price negotiation, drafting Service Level Agreements (SLAs), and securing the final contract signing.
- Operational Handover: Facilitate a smooth onboarding process for new clients and conduct comprehensive handovers to internal teams (such as Social Media Managers or the Production Team) to ensure seamless project execution.
- Retention & Business Escalation: Maintain periodic strategic communication with active clients to monitor service satisfaction, facilitate contract renewals, and identify opportunities for upselling or cross-selling additional services.
Qualifications & Experience
- Professional Background: 1 to 3 years of proven experience in Business Development, B2B Sales, or as an Account Executive, preferably within a Digital Marketing Agency environment.
- Track Record: A demonstrable history of achieving sales targets, independently sourcing high-quality leads, and successfully closing B2B deals.
- Industry Familiarity: Experience in prospecting or handling diverse client portfolios across various sectors—such as F&B, apparel, sports academies, and interior design—is considered a strong advantage.
- Digital Ecosystem Knowledge: Comprehensive understanding of digital marketing services (including Social Media Management, Performance Ads via Meta/TikTok, Content Production, and KOL Management) to effectively consult and advise clients.
Key Competencies (Hard & Soft Skills)
- Business Prospecting: Highly proficient in proactive lead generation through cold calling, email outreach, LinkedIn, and direct networking.
- Presentation & Pitching: Capable of crafting compelling, solution-oriented commercial pitch decks and confidently presenting them to C-level executives and decision-makers.
- Negotiation & Objection Handling: Advanced negotiation skills with the agility to handle client objections and structure mutually beneficial commercial agreements.
- Relationship Management: Excellent communicative and empathetic skills, with a strong focus on maintaining long-term client satisfaction and retention.
- Professional Traits: Highly proactive, resilient, and self-motivated. Able to work independently with a strong orientation toward achieving the company's overarching marketing and sales targets. Familiarity with navigating professional platforms like Glints for industry networking is a plus.
