Deskripsi pekerjaan Business Development Staff (IP, Licensing & Merchandising) Lumine Studio
IP & Business Development
- Identify and develop commercial opportunities for company's IP (film, animation, characters, etc.).
- Research market trends and audience to support IP monetization.
- Approach and build relationships with potential partners, brands, licensees, distributors, and retailers.
- Develop business proposals, partnership decks, and commercial presentations.
Licensing
- Identify and develop licensing opportunities for entertainment IP across merchandise, consumer products, media, promotional campaigns, and other relevant categories.
- Research and approach potential licensees and business partners.
- Support licensing negotiations, including commercial terms, product categories, territories, usage rights, and licensing periods.
- Coordinate the licensing process from initial proposal and negotiation through execution and partner follow-up.
- Monitor licensing activities and ensure IP usage is aligned with approved brand and IP guidelines.
- Coordinate with internal Creative, Production, Marketing, Finance, and Legal teams on licensing-related activities.
Merchandising & Consumer Products
- Explore and develop merchandise opportunities based on the company’s IP, audience, and market trends.
- Identify potential product categories, manufacturers, distributors, retailers, and merchandise partners.
- Support merchandise development from concept and product selection through production and distribution.
- Coordinate with creative teams and external partners to ensure products are aligned with IP identity and quality standards.
- Monitor merchandise performance, market response, and opportunities for product expansion.
Brand Partnerships & Collaborations
- Identify opportunities for brand collaborations, co-branding, promotional partnerships, and other IP-driven commercial initiatives.
- Develop partnership concepts that create value for both the IP and potential partners.
- Support pitching, negotiation, execution, and post-campaign evaluation of partnership initiatives.
- Maintain a pipeline of potential partners and commercial opportunities.
Market Research & Reporting
- Monitor trends in entertainment, animation, film, consumer products, licensing, and merchandising.
- Conduct competitor and market research to identify emerging opportunities and potential risks.
- Maintain databases and records of potential partners, licensing opportunities, ongoing negotiations, and commercial activities.
- Prepare regular reports and updates on business development, licensing, and merchandising initiatives.
