Business Development Executive - Chinese Product

Job Description / Key Responsibilities

• Develop and execute business development strategies for the modern market and traditional market channels in line with company targets.
• Identify, negotiate with, and onboard new distributors/agents/retailers across both channels.
• Build and maintain relationships with existing customers/partners (modern trade buyers, major wholesalers, strategic traditional market outlets).
• Analyze market trends, competitors, and consumer behavior to identify new business opportunities.
• Coordinate with the back-office team and supply chain to ensure stock availability and smooth distribution.
• Prepare partnership proposals, manage new product listings, and negotiate payment terms, margins, and promotional programs with both modern trade and traditional market players.
• Monitor sales target achievement per channel and prepare monthly/quarterly performance reports for management.
• Develop promotional and sales activation programs tailored to the characteristics of each channel.
• Ensure compliance with the company's pricing policies, contracts, and distribution SOPs.
• Conduct regular field visits to monitor market conditions and the implementation of programs at outlets/distributors.
• Build and develop the sales/business development team under their supervision (if applicable), including coaching and performance evaluation.

Qualifications / Requirements

• Minimum Bachelor's degree (S1) in any major, preferably Management, Business, or Marketing.
• Proficient in English & Mandarin, both written and spoken, supported by a certificate (e.g., TOEFL, IELTS, TOEIC, or an equivalent English course certificate).
• 4–5 years of working experience in Business Development, Sales, or Distribution Management, preferably within the HORECA, Chinese item/product, FMCG/food & beverage industry with exposure to both modern, and traditional market channels.
• Strong understanding of modern trade engagement mechanisms (product listing, trading terms, promotional fees) and traditional market mechanisms (wholesale systems, distribution to markets/stores).
• A strong existing network with modern trade buyers and traditional market players is an advantage.
• Strong negotiation, business analysis, and problem-solving skills.
• Ability to work towards measurable targets and KPIs.
• Strong communication and interpersonal skills to engage effectively with stakeholders at various levels.
• Proficient in Microsoft Office tools (Excel, PowerPoint) for data analysis and reporting; familiarity with distribution/ERP systems is an advantage.
• Willing to travel and conduct field visits across various regions.
• Holds a valid Driver's License (SIM A/C) and owns a personal vehicle (if required for field operations).
• Result-oriented, proactive, and able to work both independently and as part of a team.