Deskripsi pekerjaan Business Development - Billboard Advertising Ubiklan
Ubiklan is a technology-driven out-of-home (OOH) advertising company that helps brands run measurable, scalable offline campaigns, for our Billboard Products.
You will be the bridge between our clients and our internal teams. You will find and win new partners/vendors, understand their Advertising needs, and work with the sales, creative, and operations teams to turn those ideas into campaigns that run smoothly on the ground.
Responsibilities
- Identify and approach the right contact person at each targeted brand, advertising agency, media buyer, government body, etc.
- Build and maintain long-term relationships with new and existing advertisers and media partners.
- Research the OOH/DOOH market, billboard locations, pricing trends, and client needs to shape future billboard offerings.
- Understand client objectives and translate them into effective, executable billboard media plans (location, format, duration, and budget).
- Lead pitching, proposal development, and tender processes, including preparing media plans, quotes, and proposals for clients.
- Calculate the ROI and effectiveness of billboard campaigns (e.g., impressions, reach, and traffic data) to support proposals and post-campaign reporting.
- Develop a growth strategy that balances revenue growth with customer satisfaction and inventory utilization.
- Prepare advertising and partnership contracts that comply with applicable laws and regulations, including outdoor advertising permits and local requirements.
- Coordinate with creative, technical, sales, and operations teams so that commitments to clients are realistic and delivered well, from production and installation to monitoring.
- Offer integrated solutions that combine billboard media with Ubiklan’s OOH/DOOH services.
Qualifications
- Bachelor’s degree, preferably in Marketing, Communications, Public Relations, or a related field.
- 1-3 years of experience in sales, account management, or business development, preferably in OOH/billboard media.
- Expertise in finding, acquiring, and following up with partners, with strong networking skills.
- Strong communication, interpersonal, and presentation skills.
- Strong negotiation and client management skills.
- A good network among stakeholders at government institutions, brands, and agencies.
- Understanding of billboard and OOH media, including site specifications, formats (static and digital/LED), and production, installation, and permit workflows.
- Up to date with the latest advertising industry developments and OOH/DOOH trends.
- Able to calculate ROI and prepare media plans, quotes, and contracts.
