Deskripsi pekerjaan Brand Strategist Friendchised Indonesia
About the Role
We're hiring Brand Strategists, each in charge of 2 to 3 outlets, to drive sales and traffic across both offline and online channels, while keeping brand consistency across their outlets.
Your Main Focus: Drive Traffic to Drive Sales
- Keep a solid social media content plan running for your outlets
- Make sure your outlets get proper coverage on our central social media accounts
- Coverage is usually handled by our agency, but step in yourself when something's last-minute and the agency can't cover it in time
- Plan and run event and partnership activations from start to finish to bring in traffic and visibility
- Work with the KOL team to find and line up creators for TikTok Go voucher promotions
- Track and report on sales, traffic, and content performance for your outlets
Other Ways You'll Drive Sales
- Manage content, thumbnails, and ratings for your outlets across food delivery apps (GoFood, GrabFood, ShopeeFood) and Qpon
- Keep thumbnails and banners fresh and appealing with regular refreshes
- Monitor and work to improve ratings and reviews
- Stay proactive and resourceful about hitting sales and rating targets
Brand Basics
- Keep packaging, in-store materials, uniforms, and outlet decor consistent with brand guidelines
- Do regular brand checks on your outlets
- Chip in on light competitor and trend research when needed
What We're Looking For
- Experience in content or marketing for F&B or retail, genuinely focused on driving traffic and sales
- Data-driven — comfortable looking at numbers (sales, ratings, engagement) to decide what to do next, not just going by gut feel
- Comfortable producing content yourself, not just briefing others
- Understands what drives action on social media, delivery apps, and TikTok
- Experience running events or partnerships end-to-end is a big plus
- Comfortable coordinating with agencies, KOLs, vendors, and partners
- Proactive mindset — tests things, adjusts quickly, steps in fast when needed
- Willing to visit outlets in person when needed
How You'll Be Measured
Traffic growth, ratings, content freshness, and overall sales impact for your outlets
Brand tasks should run smoothly in the background without slowing down your main focus on revenue
