Brand Retail Marketing & Activation

PT Kotamas Makmur

Rp6.500.000 - 8.000.000/Bulan

Marketing Campaign Specialist

Penuh Waktu · Kerja di lokasi

Minimal Sarjana (S1)

1 - 3 tahun pengalaman

Persyaratan

Kerja di lokasi

1 - 3 tahun pengalaman

Minimal Sarjana (S1)

20-35 tahun

Perempuan saja

Skills

Campaign Management

Training Specialist

Marketing Planning

Sales and Marketing

Benefit Kerja

Work Insurance

Near Public Transport

THR

Health Insurance

Career Path

Loker ini dikelola oleh

Admin PT Kotamas Makmur

Deskripsi pekerjaan Brand Retail Marketing & Activation PT Kotamas Makmur

Responsibilities

Strategi & Brand Image: Merencanakan dan melaksanakan strategi pemasaran yang kreatif & fresh untuk meningkatkan brand awareness & brand image.
Marketing Activation: Bertanggung jawab penuh atas manajemen marketing activation seperti campaign, bazaar, in-store activation (product sampling, live demo), dan customer engagement.
Manajemen Retail: Berkoordinasi secara intensif dengan retail partner (Manajemen Mall, Buyer Department Store, & Supermarket) dalam merencanakan kalender promosi gabungan.
Visual Merchandising (VM): Merencanakan display yang menarik, membuat tata letak produk (planogram), memastikan pemasangan materi promosi (POSM) di rak display untuk memaksimalkan visibilitas produk untuk display regular, new arrivals, dan juga di bazaar/pop-up store.
Product Training: Menyiapkan materi training dan memberikan pelatihan kepada tim sales/SPG mengenai keunggulan fitur produk/brand.
Evaluasi & Analisis Kompetitor: Memantau tren pasar serta melakukan survei berkala terhadap aktivitas kompetitor di kategori peralatan rumah tangga untuk memberikan rekomendasi taktis bagi perusahaan.
Manajemen Anggaran & Laporan: Merencanakan dan mengatur penggunaan marketing budget secara efisien dan membuat laporan evaluasi mengenai efektivitas setiap kegiatan aktivasi.
Kolaborasi Strategis: Menjalin kerja sama pemasaran dengan brand/vendor pihak ketiga untuk meningkatkan trafik pengunjung.
Customer Loyalty & CRM: Mengelola dan memastikan pertumbuhan database pelanggan secara konsisten melalui kanal offline, serta mengoptimalkan sistem CRM untuk mengundang pembeli setia ke event mendatang.

Requirements

Pendidikan: Minimal S1 Jurusan Pemasaran, Ilmu Komunikasi, Manajemen Bisnis, atau bidang terkait.
Pengalaman: Minimal 2 tahun pengalaman kerja di bidang Marketing Activation, Trade Marketing, atau Retail Marketing. Diutamakan memiliki pengalaman di industri Kitchenware dan Tableware.
CRM & Database: Mahir mengoperasikan sistem CRM dan mengelola database pelanggan untuk keperluan kampanye pemasaran tertarget.
Komunikasi & Presentasi: Memiliki Kemampuan Komunikasi yang baik Lisan maupun tulisan.
Kreativitas: Memiliki pola pikir yang "fresh" dan kreatif dalam merancang kampanye yang kompetitif di kategori peralatan rumah tangga.
Kepemimpinan: Mampu memimpin tim lapangan serta berkolaborasi secara lintas fungsi (dengan tim Sales, Operasional, dan Vendor).
Agile & Adaptif: Mampu bekerja dalam lingkungan yang dinamis dan menyesuaikan strategi berdasarkan pergerakan cepat kompetitor.
Bersedia melakukan perjalanan dinas untuk memantau aktivasi di berbagai cabang retail atau lokasi bazaar.
Wajib melampirkan Portofolio Kerja (contoh: desain display VM, dokumentasi event/bazaar, materi training, atau hasil kampanye aktivasi yang pernah dikelola.
Dapat Bergabung Secepatnya
Penempatan Jakarta Pusat

Hanya kandidat yang melampirkan CV dan Portofolio yang akan diproses ke tahap selanjutnya.

PT Kotamas Makmur

Retail

201 - 500 karyawan

Founded in 1972, PT. Kotamas Makmur National Agency has been a key player in two broad areas of business: Homeware as well as Lifestyle & Gifts. We focus on the import of high quality products that are channeled through our own retail stores (Homeland Store), as well as distributed to over a hundred counters in major department stores and retail chain stores across Indonesia.

Tableware & Kitchenware

Our tableware division began as we become the agent for Hankook Ceramics in Jakarta, Indonesia approximately 20 years ago. Hankook Ceramics (who later changed the brand name to St James) is a prestigious manufacturer of high quality ceramic diningware recognized as the most popular chinaware among high society homes and first class hotels and restaurants in Indonesia.

Along the way our diningware range has been further complemented with various table & kitchenware items such as glass items, food containers, and serving utensils from international brands such as Neoflam (Korea) , RCR (Italy), Seagull (Thailand), Regent (Hong Kong), and Lucky Glass (Thailand). With over 20 years of experience, our extensive range of products has expanded in both quality and quantity, thus making us the preferred and trusted supplier not only for individual households, but also hotels and restaurants across the country.

In 2016 we developed our own brand MORI, which focuses on stylish and modern tableware and serveware with more unique materials and/or design, such as Marble and Slate. The MORI collection complement our existing line of chinaware, kitchenware and glassware that are great for both home and business use.

In 2019 we partnered with Corelle Brands and became their retail distributor for Corelle® and Corningware® for Indonesia. We have been very excited about this partnership and we look forward to delivering their iconic brands and upcoming innovativations to our customers.

Additionally, we were appointed as the retail distributor for Lumerpa, a local tableware brand that produces light, translucent, and extra white fine china tableware that is ideal for both home and hospitality applications.

We continously aim to grow our collection of tableware, kitchenware, and homeware, and make sure that we always deliver good quality products and experiences for our customers.

Lifestyle & Home Decor

Our main brand Mikado consists of many collections of lifestyle, accessories and home decor items. Ranging from photo frames and albums, stuffed animals, toys (educational, 3D puzzle), stationery, bags, as well as seasonal items (eg. christmas decorations), nail art and more. In addition to our own stores, customers can easily find our products in the childrens’ section of major department stores and bookstores in their cities to which we distribute to. Our company also accepts orders for company promotional items and souvenirs.

Licensing

In 2018 we became the licensee holder for a few categories of products from Cartoon Network. The characters are We Bare Bears and Powerpuff Girls.

Alamat kantor

Jl. Suryopranoto 26 , Gambir - Jakarta Pusat

Galeri Perusahaan

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