Deskripsi pekerjaan Brand Marketing Spesialist (Cosmetics and Skin Care) PT MEISHANG KOSMETIK INDONESIA
Job Description
- Develop and execute social media strategies for beauty and skincare brands across TikTok, Instagram, and other digital platforms.
- Create monthly content plans, campaign ideas, and engaging content concepts aligned with brand objectives.
- Write scripts, captions, and content briefs for designers, editors, and content creators.
- Monitor content performance and provide insights to improve engagement, reach, and conversions.
- Collaborate with marketing, e-commerce, KOL, and creative teams to execute campaigns.
- Manage content production workflows and ensure timely content delivery.
- Stay updated with social media trends, beauty industry trends, and platform algorithm changes.
- Utilize AI tools and basic editing/design tools to improve content creation efficiency.
Requirements
- Minimum 3 years of experience in Social Media, Content Marketing, or Digital Marketing.
- Proven experience in beauty, skincare, cosmetics, or lifestyle brands.
- Strong understanding of TikTok, Instagram Reels, content trends, and social media strategies.
- Excellent content planning, copywriting, and scriptwriting skills.
- Familiar with Meta Ads, TikTok Ads, Canva, CapCut, and AI tools such as ChatGPT or Gemini.
- Strong communication, project management, and team coordination skills.
- Creative, detail-oriented, proactive, and able to work in a fast-paced environment.
- Experience managing creators, KOLs, or junior team members is a plus.
