Deskripsi pekerjaan Brand Marketing Manager Konnichiwa Group (pt Lima Pilar Sentosa)
Brand Marketing Manager
Job Description
- Develop and execute brand marketing strategies to strengthen brand awareness, positioning, and customer engagement.
- Create and manage integrated marketing campaigns across online and offline channels.
- Maintain and ensure consistency of the brand identity, tone of voice, and visual communication across all touchpoints.
- Plan and execute brand activations, events, partnerships, PR initiatives, and community engagement programs.
- Collaborate with Creative, Digital Marketing, Operations, Product Development, and other cross-functional teams to ensure effective campaign execution.
- Analyze campaign performance, customer insights, and market trends to optimize future marketing initiatives.
- Manage the annual marketing calendar and campaign roadmap aligned with business objectives.
- Build relationships with media, KOLs, influencers, agencies, and strategic partners.
- Manage the brand marketing budget and ensure efficient allocation of resources.
- Lead and develop the Brand Marketing team to achieve department objectives.
Qualifications
- Bachelor's Degree in Marketing, Business, Communication, or related field.
- Minimum 4–6 years of experience in Brand Marketing, Brand Communication, or Marketing Strategy.
- Minimum 2 years of experience leading a marketing team.
- Strong understanding of brand building, consumer behavior, integrated marketing communications (IMC), and campaign management.
- Experience in F&B, Retail, Hospitality, or Lifestyle Industry is highly preferred.
- Strong analytical, strategic thinking, and project management skills.
- Excellent communication, presentation, and stakeholder management abilities.
- Able to work in a fast-paced environment and manage multiple projects simultaneously.
Key KPI
- Brand Awareness Growth
- Brand Engagement Performance
- Campaign Effectiveness
- Brand Consistency Across Channels
- PR & Media Exposure
- Community Growth & Engagement
- Marketing Budget Utilization
- On-time Campaign Delivery
