BRAND MANAGER

Heated Studio is a hot mat Pilates & Yoga studio redefining the wellness experience in South Jakarta. We're looking for a Brand Manager to own our brand identity end-to-end from strategy and visual direction to community building and campaign execution.

Requirements

- Minimum 5 years of experience as a Brand Manager or equivalent role

- Proven track record in building and managing brand identity across multiple channels

- Hands-on experience with social media campaigns (Instagram, TikTok, YouTube Shorts, Threads)

- Able to work cross-functionally with operations, instructors, and external vendors

- Portfolio showing measurable brand awareness and engagement growth

- Fluent in English

- Experience in wellness, fitness, or lifestyle industry (plus point)

- Personal interest or practice in Pilates, Yoga, or wellness

Job responsibilities

1. Brand strategy

- Own brand identity across all touchpoints

- Define positioning in Jakarta's wellness market

- Maintain and enforce brand guidelines

2. Campaigns & content

- Plan and execute marketing campaigns

- Oversee content production (photo, video, copy)

- Manage social media presence and tone

3. Community & partnerships

- Build member community via events and storytelling

- Manage influencer and brand collaborations

- Represent the brand externally when needed

4. Analytics

- Set and track brand KPIs (awareness, reach, sentiment)

- Report and analyze campaign performance and iterate