Deskripsi pekerjaan Brand Manager PT. Matahari Raya Kimiatama
PT. Palm Agro manis (sister company of PT. Matahari Raya Kimiatama) is currently opening Job Vacancies :
(BRAND MANAGER)
Job Description
- Implement brand strategy and brand positioning and evaluate effectiveness
- Grow the brand while educating on the benefits of the category
- Set up activations/engagement plans for the brand to achieve brand and commercial goals
- Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)
- Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams
- Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications
- Be a key member of the Cross Functional Team and Marketing & Sales Team responsible for delivery of the commercial targets
- Support Shopper Marketing & Sales teams with necessary market, brand and product information
- Analys market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications
- Manage marketing budgets within guidelines.
- Benchmark and understand competitor & market best practices.
Qualifications
- Bachelor' Degree and/or Master’s Degree in BA, Marketing or similar field
- More than 5 years of work experience leading HORECA Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
- Project management & cross functional team working.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge/track record in the HORECA environment, ideally also with experience in establishing new brands/new categories.
- Strong planning and prioritisation skills, business insights and knowhow
- Strong communication skills
- Identify business driver and set into action
- Project-management and able to navigate complexity
- Strategic thinker, strong executer and creative solver
- Customer/consumer focused and action oriented
- Highly self-motivated, resilient and agile
- Fluent in English
