BRAND MANAGER VAPE

Job Description:

1. Strategy & Creative Development

• Develop effective communication strategies based on brand values, market trends, and consumer insights.
• Excel at extracting core messages from products and the brand itself, conceptualizing and producing persuasive brand stories, marketing concepts, communication themes, and slogans.

2. Integrated Marketing Planning

• Play a key role in structuring and planning the campaign roadmap of a series of our products.
• Be responsible for the end-to-end planning of marketing campaign activations, ensuring creative ideas are effectively deployed across owned channels (e.g., social media, membership programs) and paid media.

3. Content Creation & Execution:

• Participate in initial market insight mining and idea generation for brand projects.
• Write, conceptualize, and quality-check key marketing materials (e.g., video scripts, key visual copy, event concepts, brand collateral).

4. Project Management & Coordination:

• Lead brand projects independently, managing overall timelines, budgets, and quality.
• Collaborate efficiently with internal cross-functional teams (e.g., design, compliance) and external partners (e.g., agencies), managing the process from creative pitching and vendor selection to final execution.

Requirements:

1. Experience & Background:

• 3 years of relevant experience in an advertising agency, or in-house brand department.
• Profeciency in Indonesian, and fluent in either English or Chinese.
• Proven experience in independently managing and successfully executing integrated online/offline marketing projects. Experience in the Vape industry is a significant plus.
• Solid unerstanding of the workflows for advertising design, media operations, and event execution.

2. Core Competencies:

• Strategic Creativity, Deep Insight, Strong Execution and Exceptional Communication

3. Education & Personal Attributes:

• Bachelor's degree or higher in Marketing, Advertising or Communications are preferred
• Curious and passionate about the world with a diverse range of interests. A continuous learner who thrives on new challenges.
• A strong team player with resilience and a positive attitude under pressure.