Brand Manager (Beauty Brand)

PT Futuria Karya AnakBangsa is a beauty and lifestyle company focused on building innovative brands that inspire confidence, self-expression, and a better lifestyle. We combine creative marketing, digital innovation, and business development to create meaningful connections between our brands and consumers.

As we continue to grow in the competitive beauty and lifestyle market, we are committed to developing strong brands, engaging customer experiences, and sustainable business growth through innovative and effective strategies.

About the Role

We are looking for a Brand Manager to lead the development and growth of our beauty brands in a highly competitive and fast-moving market. This role will be responsible for developing strong brand strategies, creating impactful marketing campaigns, and driving brand awareness, engagement, and business growth.

You will work closely with Digital Marketing, E-commerce, Creative, Product Development, Sales, and external partners to ensure every brand initiative is aligned with consumer needs and business objectives. The ideal candidate has a strong understanding of the beauty industry, consumer trends, and marketing strategies, with the ability to turn insights into creative and effective brand

Responsibilities

• Develop and execute brand strategies and annual marketing plans aligned with business objectives.
• Lead product launches, campaigns, promotions, and brand activations across online and offline channels.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
• Collaborate with Digital Marketing, E-commerce, Creative, Sales, Product, and external partners to ensure effective campaign execution.
• Monitor brand performance, campaign results, and marketing KPIs to optimize strategies and achieve business targets.
• Manage brand budgets and ensure marketing activities are executed effectively and efficiently.
• Maintain consistent brand positioning, messaging, and visual identity across all consumer touchpoints.

Requirements

• Bachelor’s degree (S1) in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in Brand Management, Marketing, or a related role, preferably in the beauty, skincare, cosmetics, or FMCG industry.
• Strong understanding of beauty consumer behavior, market trends, and marketing strategies.
• Proven experience in developing marketing campaigns, brand strategies, and product launches.
• Strong analytical, strategic thinking, and project management skills.
• Creative, proactive, and highly attentive to brand details.
• Excellent communication and collaboration skills with cross-functional teams.
• Able to manage multiple projects and work effectively in a fast-paced environment.