Brand Digital Marketing Officer

Key Responsibilities

As a Brand Digital Officer, you will play an important role in executing marketing strategies and driving brand growth across multiple channels.

• Execute brand and marketing campaigns across digital and offline channels
• Manage and monitor social media platforms and digital content
• Support the implementation of paid advertising campaigns (Meta Ads, etc.)
• Track, analyze, and report campaign performance metrics (CTR, CPM, engagement, etc.)
• Ensure brand consistency across all marketing materials and communications
• Coordinate with internal teams and external vendors/agencies
• Conduct market research and competitor analysis to identify market opportunities
• Support e-commerce activities across platforms such as Shopee and Tokopedia
• Develop and review creative assets to ensure impactful and engaging content across paid and organic channels

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a related field
• 1–3 years of experience in Marketing or Digital Marketing
• Basic understanding of digital marketing tools (Meta Ads, Google Ads, social media platforms)
• Familiarity with analytics tools such as Google Analytics is a plus
• Strong attention to detail and organizational skills
• Excellent communication and teamwork abilities
• Eager to learn and adapt in a fast-paced environment

Preferred Qualifications

• Social media savvy, update to current trend, and able to turn it into performing contents & campaigns
• Familiarity with e-commerce platforms
• Basic skills in Excel / Google Sheets
• Familiar with personal care, beauty, and lifestyle industry