Brand Creator Specialist

Responsibilities

1. Develop short-term and long-term brand strategies to strengthen product positioning in the market.
2. Create and manage annual marketing plans, marketing calendars, and marketing budgets.
3. Oversee and monitor the execution of marketing initiatives and activities.
4. Establish, monitor, and evaluate KPIs to ensure the effectiveness of marketing efforts and campaigns.
5. Collaborate closely with Product, Content, and Sales teams to support new product development (NPD) and product launches.
6. Supervise team members who coordinate and work with third-party vendors, agencies, and external partners.
7. Develop and implement monthly and seasonal promotional strategies and marketing campaigns across both online and offline channels.
8. Analyze campaign performance and prepare comprehensive reports for management review.
9. Prepare marketing performance reports for management and provide strategic recommendations for business growth and brand development.
10. Lead, mentor, and manage the Marketing Team to ensure alignment with business objectives and departmental goals.

Qualifications

1. Bachelor's Degree (S1) in Marketing, Communication, Management, or a related field.
2. Minimum 3–5 years of experience in Marketing, Branding, Digital Marketing, or Creative functions, preferably within the FMCG, Retail, or Agency industries.
3. Strong understanding of the Indonesian e-commerce landscape and digital marketing trends.
4. Experienced in working with agencies and digital platforms such as Meta Ads, TikTok, Shopee, and Tokopedia.
5. Proven expertise in branding, content creation, and campaign execution.
6. Strong analytical, communication, and leadership skills.
7. Strategic thinker with a strong attention to detail.
8. Solid understanding of consumer behavior, market trends, and digital marketing strategies.
9. Demonstrated leadership capabilities, with a creative mindset, analytical approach, and detail-oriented work style.