Deskripsi pekerjaan Brand & Marketing Executive Amala Clinic
Key Responsibilities:
Brand Development
- Maintain and strengthen Amala Clinic's brand identity across all marketing channels.
- Ensure consistent brand messaging, tone, and visual direction.
Marketing Campaign
- Plan and execute monthly and seasonal marketing campaigns.
- Develop treatment campaigns, beauty programs, and educational initiatives.
Digital Marketing
- Manage marketing initiatives across
1. Instagram
2. Tik Tok
3. Website
4. Digital advertising
5. Optimize lead generation and patient acquisition
Content & Communication
- Work closely with doctors and creative team to develop educational and aesthetic content
- Translate medical expertise into clear, engaging patient communication.
- Influencer & Partnership
- Develop relationships with beauty KOLs, influencers, and media partners.
- Plan brand collaborations and beauty community engagement
Performance Analysis
- Analyze marketing performance including:
- Leads
- Conversion
- Campaign ROI
- Provide insights for continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Communication, Business, or related field
- 2-4 years experience in marketing or brand role
- Experience in beauty, aesthetic clinic, skincare, or lifestyle brand is highly preferred
- Strong understanding of digital marketing & social media strategy
- Creative thinker with strong brand sensitivity
- Good analytical and communication skills
- Why Join Amala
- Work in a growing aesthetic dermatology brand
- Collaborate with professional dermatologists & aesthetic experts
- Exposure to prenium beauty industry marketing
- Opportunity to shape the future growth of Amala Clinic
