Deskripsi pekerjaan Brand & Marketing Communications Specialist Yoona Digital Indonesia
Company Overview
PT Yoona Digital Indonesia is a company focused on organic and sustainable feminine care products, committed to providing safer and healthier choices for women.
We are looking for a Brand & Marketing Communications Specialist to strengthen Yoona’s brand positioning, messaging, and communication across all channels.
Job Description (Responsibilities)
Develop and maintain Yoona’s brand positioning, tone of voice, and key messaging
Plan and execute brand campaigns (online & offline)
Ensure brand consistency across all touchpoints
(social media, website, ads, PR, campaign materials)
Create and review brand communication materials (campaign copy, key visuals brief, captions, press release, etc.)
Collaborate with Digital Marketing, Content, and Design teams
Support product launches, collaborations, and brand activations
Monitor brand performance, sentiment, and campaign effectiveness
Requirements (Qualifications)
2–4 years experience in Brand Marketing / Marketing Communications / Marcomm
Background in FMCG, beauty, health, or personal care is a strong advantage
Strong copywriting and storytelling skills
Good understanding of branding, consumer behavior, and campaign planning
Strategic thinker with good execution skills
Passionate about women’s health, sustainability, and purpose-driven brands
