Brand Activation Staff

PT KERIS GALLERY adalah perusahaan yang bergerak di bidang seni dan budaya yang berkomitmen untuk memperkenalkan karya-karya lokal kepada masyarakat luas. Kami sedang mencari individu yang dinamis dan kreatif untuk bergabung dengan tim kami di Sukoharjo, Kabupaten Sukoharjo, Jawa Tengah. Posisi ini sangat penting dalam membangun citra merek dan meningkatkan partisipasi komunitas melalui berbagai inisiatif pemasaran. Jika Anda memiliki semangat untuk mengembangkan strategi pemasaran yang inovatif dan berkontribusi pada pertumbuhan bisnis, kami sangat menantikan kehadiran Anda.

Key Responsibilities

● Plan and execute brand activation programs (in-store, mall events, and external activations)

● Develop creative activation concepts aligned with brand campaigns and retail objectives

● Coordinate with vendors, Event Organizers (EO), and mall management for smooth execution

● Manage end-to-end event operations, including preparation, on-site execution, and post-event

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● Collaborate with internal teams (Marcom, Retail, VM) to ensure consistency across touchpoints

● Handle partnerships with KOLs, influencers, and communities to amplify campaign reach

● Ensure all activations deliver strong customer experience and brand engagement

● Monitor activation performance and prepare post-event reports with insights and recommendations

● Manage timelines, budgets, and operational checklists effectively

Qualifications

● Male/Female, maximum 35 years old

● Minimum Diploma/Bachelor’s degree in Marketing, Communication, Event Management, or related field

● Proven experience in event organizing, brand activation, or similar roles (retail fashion is a plus)

● Strong interest in events, brand experience, and customer engagement

● Excellent communication, negotiation, and coordination skills

● Highly organized, detail-oriented, and able to manage multiple projects

● Willing to work on-site and handle field operations

● Able to work under pressure, tight deadlines, and dynamic environments

Plus Points

● Strong network with vendors, malls, EO, or communities

● Experience handling influencer/KOL collaborations

● Understanding of offline-to-online (O2O) activation strategy

Additional Responsibilities:

•⁠ ⁠Translate new brand positioning into impactful activation concepts

•⁠ ⁠Create experience-driven and shareable moments for younger audiences

•⁠ ⁠Drive offline-to-online engagement (traffic to social media & e-commerce)

•⁠ ⁠Ensure brand storytelling is consistent across all activation touchpoints

Additional Qualifications:

•⁠ ⁠Strong understanding of Gen Z & millennial consumer behavior

•⁠ ⁠Ability to blend heritage (batik) with modern lifestyle trends

•⁠ ⁠Strategic thinking, not only executional