Assistant Manager E-Commerce (Female Fashion)

Job Description

• Support the planning and execution of cross-border e-commerce operations for the Female Fashion category, primarily on TikTok Shop.
• Manage day-to-day store operations, including store setup, product uploads, listing optimization, and promotional campaign execution to drive sales performance.
• Develop and implement monthly and quarterly sales strategies based on performance data analysis, including conversion rate, average order value (AOV), return rate, and other key metrics.
• Ensure the achievement of business targets, including GMV, gross profit margin, and sustainable sales growth.
• Optimize TikTok Shop operations, including product selection, live streaming activities, TikTok Ads, and influencer/KOL collaborations.
• Monitor platform policy updates and recommend operational strategies to ensure compliance and minimize business risks.
• Conduct market research and competitor analysis to identify opportunities related to products, pricing strategies, promotions, and industry trends.
• Stay updated on Southeast Asian women's fashion trends and provide insights to the product development team regarding customer preferences and market demands.
• Plan and execute marketing initiatives to improve brand awareness, customer acquisition, and repeat purchase rates.
• Collaborate closely with Product, Design, Customer Service, and Logistics teams to ensure efficient operations and an excellent customer experience.

Qualifications

• Fluent in English, both written and spoken, with the ability to communicate effectively in a professional business environment.
• Bachelor's degree in E-Commerce, Marketing, Business Administration, International Trade, or a related field.
• Minimum 3–5 years of experience in cross-border e-commerce operations, with at least 1 year of experience in a supervisory, team lead, or assistant manager role.
• Strong understanding of cross-border e-commerce platforms, especially TikTok Shop, including platform policies, store operations, and performance optimization.
• Proven experience in developing and executing sales growth strategies, promotional campaigns, and operational improvement initiatives.
• Strong analytical and problem-solving skills with the ability to interpret business data and make data-driven decisions.
• Experience managing key e-commerce functions, including product selection, listing optimization, live streaming operations, TikTok Ads, and influencer/KOL collaborations.
• Good understanding of women's fashion trends, consumer behavior, and market dynamics across Southeast Asia.
• Demonstrated leadership skills with the ability to guide, coach, and coordinate cross-functional teams to achieve business objectives.
• Strong project management, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, target-driven environment and manage multiple priorities simultaneously.