Deskripsi pekerjaan Affiliate Spesialist PT MEISHANG KOSMETIK INDONESIA
π Responsibilities:
- Identify, scout, and manage partnerships with KOLs/influencers in the beauty industry: skincare, makeup, haircare
- Conduct outreach and negotiate with influencers regarding rate cards, deliverables, and campaign timelines
- Develop and execute KOL campaign strategies to increase brand awareness, engagement, and sales
- Manage product seeding / PR package activities to KOLs and ensure content aligns with the brief
- Create clear and creative content briefs that match brand positioning and current beauty trends
- Monitor and evaluate campaign performance based on KPIs: reach, engagement, conversion
- Optimize KOL campaigns to drive sales through affiliate links, promo codes, or live commerce
- Build and maintain long-term relationships with influencers, MUAs, and beauty reviewers
- Analyze beauty industry trends and competitor activities for strategy development
- Prepare campaign reports and provide insights + recommendations for future performance improvement
π Qualifications:
β Minimum D3/Bachelorβs degree in Marketing, Communications, Business, or related field
β 1β2 years experience in KOL/Influencer/Affiliator Marketing, Business Development, or Digital Marketing. Beauty industry experience preferred
β Strong understanding of beauty industry trends: skincare, makeup, haircare, plus influencer trends on TikTok and Instagram
β Having a KOL/influencer database or network is a plus
β Strong negotiation and communication skills with both influencers and agencies
β Proven experience managing KOL campaigns end-to-end: planning, execution, reporting
β Familiar with digital performance metrics: engagement rate, reach, impressions, conversion
β Creative in developing campaign ideas and engaging content briefs
β Able to work independently and in a team, with good time management
β Detail-oriented with strong data analysis skills
β Proficient with supporting tools: Google Sheets, TikTok Analytics, Instagram Insights, etc
β High interest in the beauty world and keeping up with the latest trends is a plus


