Deskripsi pekerjaan Advertising Art Director INDO META PACIFIC
ART DIRECTOR / CREATIVE PROJECT LEAD
Graphic Design Focus — Meta Pacific
Meta Pacific is looking for an experienced Art Director / Creative Project Lead to join our creative team.
We are not looking for someone who simply executes briefs.
We are looking for someone who can take a project, understand the client, build a strong creative direction, generate ideas, lead production, and push the project further than what was initially requested.
Someone who brings vision, taste, structure and ideas.
YOUR ROLE
You will take ownership of creative projects from A to Z.
From the first client discussion to the final delivery, you will be responsible for transforming ideas into a clear and coherent creative direction.
Your responsibilities will include:
* Defining the artistic and visual direction of client projects
* Creating strong concepts, references, moodboards and visual systems
* Leading projects from briefing to final delivery
* Translating client objectives into creative opportunities
* Coordinating with graphic designers, video editors, photographers, videographers and other creatives
* Maintaining consistency and quality across every deliverable
* Reviewing work and giving clear creative feedback
* Presenting ideas and creative directions internally and to clients
* Identifying additional opportunities around each project
* Proposing new formats, campaigns, content, services or creative assets beyond the original brief
* Constantly bringing new ideas to the table
GRAPHIC DESIGN & CREATIVE SKILLS
The position is strongly oriented toward graphic design and visual direction.
You should have excellent visual culture and be highly comfortable with professional creative tools.
Strong experience with tools such as:
* Adobe Photoshop
* Illustrator
* InDesign
* After Effects
* Premiere Pro
* Figma
* Canva
* And other modern creative tools
You do not need to personally execute every part of every project.
But you need to understand what is possible, what looks good, how it should be produced, and how to guide the people executing it.
AI IS PART OF THE JOB
AI is becoming deeply integrated into the way Meta Pacific works.
We expect you to already be comfortable working with tools such as:
* ChatGPT
* Claude
* Generative image tools
* AI-assisted design workflows
* AI-assisted video workflows
* Creative automation and new-generation production tools
You should be curious about emerging technology and actively explore how AI can improve concept development, production, research, workflows and creative output.
We don’t expect someone who simply “knows about AI.”
We want someone who uses it.
WHO WE ARE LOOKING FOR
You are probably a good fit if:
* You have several years of professional creative experience
* You have already worked on demanding commercial or brand projects
* You have an excellent eye for design, typography, composition and visual storytelling
* You can develop a creative direction instead of waiting for one
* You are highly autonomous
* You can manage several moving parts without losing the overall vision
* You understand both creativity and client expectations
* You are comfortable challenging ideas when you believe something can be better
* You naturally think beyond the initial request
* You continuously follow design, content, technology and creative trends
* You are proactive and constantly generating ideas
Most importantly:
We want someone who takes ownership.
When a project enters your hands, you make it better.
EXPERIENCE
This is not a junior position.
We are looking for someone with significant professional experience and a portfolio demonstrating a high level of creative work.
Agency experience, art direction experience, brand work or experience managing multidisciplinary creative projects will be highly valued.
APPLICATION
A portfolio is mandatory.
Applications without a portfolio will not be reviewed.
Please send:
* Your portfolio / website
* Your CV or LinkedIn
* A short introduction about yourself
* The projects you are most proud of
* The creative and AI tools you currently use
* Your availability
We care less about job titles and more about the quality of your work, your creative thinking, your curiosity and your ability to take responsibility.
META PACIFIC
Creative direction. Technology. Visual storytelling.
We are building a team of people who don’t just execute ideas.
They create them.
