Deskripsi pekerjaan Ads Specialist Pt Linkit360
Our sister company, Closed Loop Asia, is currently looking for an Ads Specialist to join the team! 🚀
If you have experience in digital advertising, enjoy working with data, and know how to create and optimize campaigns across platforms such as Meta Ads, Google Ads, or TikTok Ads, we’d love to hear from you.
Job Requirements:
- Develop media plans, target audiences, channel selections and budget allocations in line with campaign objectives and supervisor approval.
- Set up, run and optimise Meta Ads and Google Ads; use TikTok Ads where appropriate for the target audience.
- Manage targeting, placements, bidding, keywords and retargeting; monitor budget pacing and daily advertising costs.
- Coordinate UTM parameters, pixels/tags and conversion tracking with relevant teams to ensure consistent campaign measurement.
- Run A/B tests on audiences, creative assets, copy and landing pages with the Video Producer and Social Media Specialist.
- Analyse CTR, CPC, CPL/CPA, conversion rates and ROAS where revenue is attributable; recommend performance improvements.
- Coordinate lead quality reviews and follow-up with Sales/BD; document test results and prepare weekly/monthly reports.
- Maintain account access controls, platform policy compliance and spend reconciliation; obtain approval for budget changes.
Job Description:
- Develop media plans, target audiences, channel selections and budget allocations in line with campaign objectives and supervisor approval.
- Set up, run and optimise Meta Ads and Google Ads; use TikTok Ads where appropriate for the target audience.
- Manage targeting, placements, bidding, keywords and retargeting; monitor budget pacing and daily advertising costs.
- Coordinate UTM parameters, pixels/tags and conversion tracking with relevant teams to ensure consistent campaign measurement.
- Run A/B tests on audiences, creative assets, copy and landing pages with the Video Producer and Social Media Specialist.
- Analyse CTR, CPC, CPL/CPA, conversion rates and ROAS where revenue is attributable; recommend performance improvements.
- Coordinate lead quality reviews and follow-up with Sales/BO; document test results and prepare weekly/monthly reports.
- Maintain account access controls, platform policy compliance and spend reconciliation; obtain approval for budget changes.
