Deskripsi pekerjaan Ads Specialist Confidential Company
Role Summary
The Ads Specialist is responsible for driving customer acquisition through data-driven paid marketing campaigns. This role focuses on planning, executing, and optimizing digital advertising initiatives to maximize First-Time Users (FTU), improve marketing efficiency, and support sustainable business growth.
Key Responsibilities
1. Paid Advertising Management
- Plan, execute, and optimize Ads campaigns
- Manage campaign budgets to maximize performance and efficiency
- Monitor campaign performance and make daily optimizations
2. Campaign Optimization
- Improve CPI, CPB, CAC, conversion rate, and other related metrics.
- Conduct A/B testing on creatives, audiences, keywords, and landing pages
- Continuously identify opportunities to improve campaign performance
- 3. Performance Analysis & Reporting
- Monitor acquisition funnel and key marketing metrics
- Prepare weekly performance reports and actionable insights
- Analyze campaign performance to support business decisions
4. Cross-functional Collaboration
- Work closely with the CRM Specialist to improve customer quality and lifetime value
- Coordinate with the Designer to develop effective marketing creatives
- Support Product and Operations teams with customer acquisition insights
5. Growth Experimentation
- Explore new acquisition channels and campaign opportunities
- Stay updated on digital marketing trends and platform best practices
- Continuously test and scale high-performing campaigns
Requirements
- Bachelor's degree in Marketing, Business, or related fields
- 2–4 years of experience in Performance Marketing or Digital Advertising
- Hands-on experience with all Digital Ads platform
- Strong analytical skills with experience using Analytics tools and Google Sheets
- Data-driven mindset with strong execution capabilities
- Proactive, detail-oriented, and able to work independently in a fast-paced environment
