Deskripsi pekerjaan Ads Specialist PT HiGood Live Jakarta
About the Role
HiGood Live Jakarta is expanding its business and establishing a new Ads Promotion Department. We are looking for a results-driven and analytical Ads Specialist to manage and optimize digital advertising campaigns, particularly for TikTok Live.
In this role, you will be responsible for executing advertising campaigns, boosting live room traffic, managing advertising budgets, and analyzing campaign performance to achieve business objectives.
Candidates with experience in TikTok Ads, digital advertising, e-commerce marketing, or live commerce are encouraged to apply.
Key Responsibilities
- Plan, execute, and manage TikTok advertising campaigns to drive traffic and engagement to live streaming sessions.
- Set up and optimize TikTok Live Ads campaigns to support live room traffic and sales performance.
- Manage and allocate advertising budgets effectively based on campaign objectives and performance.
- Monitor campaign performance and analyze key metrics, including impressions, CTR, CPC, CPM, conversion rate, GMV, and ROAS.
- Optimize campaigns by adjusting budgets, targeting, and advertising strategies to improve results.
- Monitor approximately 10–20 advertising accounts daily using AI-powered tools.
- Identify campaign performance issues and opportunities for improvement through data analysis.
- Prepare daily performance reports and provide recommendations for campaign improvement.
- Coordinate with the Operations (OP) team to align advertising activities with live streaming schedules and promotional targets.
Requirements
- Bachelor's degree and Experience in Performance Marketing, Business, Communications, Digital Advertising, or Ads Management is preferred.
- Basic speak in a English.
- Familiar with TikTok Ads Manager and digital advertising campaign management.
- Understanding of advertising metrics such as CTR, CPC, CPM, CPA, conversion rate, GMV, and ROAS.
- Familiar with TikTok Live, live room operations, or live commerce is an advantage.
- Knowledge of Meta Ads (Facebook and Instagram) or other digital advertising platforms is a plus.
- Familiar with AI tools for advertising analysis, account monitoring, or campaign optimization is preferred.
- Strong analytical skills, attention to detail, and data-driven decision-making.
- Able to manage multiple advertising accounts and work in a fast-paced environment.
- Fresh graduates with relevant knowledge and strong interest in digital advertising are welcome to apply.
Working Arrangement
- Work Location: Puri, West Jakarta or Cideng, Central Jakarta
- Employment Type: Full-time
- Working Hours: Rotational shifts:
- Morning: 06:00–15:00
- Regular: 09:00–18:00
- Afternoon/Night: 15:00–00:00
- Working Schedule: Rolling workdays and rotating days off, including weekends and public holidays according to the assigned schedule.
Preferred Background
- Performance Marketing
- TikTok Ads
- Digital Advertising
- E-commerce Marketing
- Paid Media
- TikTok Live Operations
Candidates with previous TikTok Live Operations (OP) experience who are interested in transitioning into the Ads department are also welcome to apply.
