Deskripsi pekerjaan Ads Specialist & Content Marketing - Bandung Area English 1 (HS Group)
At English 1, we provide life-changing education for global citizens. For over 50 years, our mission has been to give confidence and freedom to people of all ages, nationalities, and backgrounds. As an English 1 employee, you will become a part of the largest privately-owned international education company in the world, with more than 500 schools and offices around the world and 35 cities in Indonesia only. With the support of our united team, you will be able to open the world through education.
We're looking for a Digital Marketing Specialist to lead our paid advertising and digital content strategy for multiple English 1 centers in Bandung. This role is ideal for someone who is both analytical and creative — capable of running data-driven ad campaigns and also supporting content production that connects with parents and students.
What You'll Do
- Create engaging content: short-form videos (Reels), photos, captions, and stories
- Coordinate with marketing teams and teachers to schedule content shoots (in-center)
- Driving content and strategy that generate leads
- Stay updated on trends to keep content fresh, fun, and on-brand
- Creating monthly social media reports including trends, ads result and plan
- Plan, launch, and optimize paid social media campaigns (Meta, Instagram, TikTok)
- Manage campaign scheduling and audience targeting across centers to avoid overlapping ads in nearby locations
- Track and report on ad spend, cost per lead, click-through rates, and conversion performance
- Ensure brand consistency while tailoring content to the needs of each center
What We're Looking For
- Proficient in Meta Ads Manager (Tiktok Ads is a plus point)
- Strong video editing skills using tools like CapCut, InShot, or similar
- Familiar with Canva or graphic design basics for social media
- Familiar with Meta Business Suite to scheduling content and manage performance
- Good sense of trends, aesthetics, and storytelling for different age groups (kids, teens, parents)
- Able to manage and schedule campaigns across multiple locations with precision
- Strong analytical skills and attention to audience targeting strategies
- Able to provide data performance and developing actionable plans
- Knowledge of digital funnels, conversion tracking, and retargeting strategies
Education & Experience Requirements
- Bachelor's Degree in related field
- 1–3 years of experience managing social media ads (Meta Ads Manager)
- Office-based position at English 1 Bandung Setiabudi, supporting several centers across Bandung
